Niching

Mastering the Business of Yoga Podcast (M.B.Om.)

Niching means specializing in something or offering something that you are uniquely good at. This is one of the best ways to stand out as a yoga teacher. We have tons of resources to help you figure out what your niche is and how to hone it.

Creating a Yoga Clothing Brand with Franciska Bray-Mezey

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This week on the podcast I am joined by Franciska Bray-Mezey. Franciska is a yoga teacher, a mom, and the founder of Aura7 Activewear!

Aura7 Activewear is revolutionary activewear where sexy meets sustainability. Their super soft and stretchy fabrics are made with recycled fibers from fishing nets and other ocean waste and their mission is to clean more seas! In this episode, Franciska shares her yoga story, what inspired her to create Aura7, and how she actually went about creating an activewear brand. We also discuss launching a brand during the pandemic, what she’s learned through her journey, and much more.

Enjoy!

Mastering the Business of Yoga Podcast (M.B.Om)

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Running a Non-Profit Yoga Business & Social Activism with Jordan Ashley

Teaching Corporate & Office Yoga with Maryam Sharifzadeh

Charlie Reid on What Yoga Teachers Can Learn from Personal Training & the Fitness Industry

Shannon Crow on Yoga for Pelvic Health & Creating an Online Community

Download the Episode or Subscribe on iTunes! Shannon has been a yoga teacher for over 10 years. She has specialized in prenatal & postnatal yoga, she's done thai massage, she's worked with yoga teachers 1-on-1, she's managed a yoga studio, and so much more. Now,...

059: Creating American Power Yoga + Simplified Genetics with Kurt Johnsen

This week on the podcast, I'm chatting with the founder of American Power Yoga and Simplified Genetics, Kurt Johnsen. Kurt is based out of Dallas, and he shares the story of creating American Power Yoga over 15 years ago. Kurt came to yoga from kung fu, and he took...

057: Running Yoga Retreats in Zambia with Carolyn McPherson

This is Carolyn's second time on the podcast, and I'm super excited to be chatting with her all the way from Livingstone, Zambia near Victoria Falls. Since the last time that Carolyn was on the podcast, she's taught yoga in India, Angola and now she's in Zambia...

055: Finding Your Niche as a Yoga Teacher with Elsa Rose Eastabrook

Elsa Rose Eastabrook came to yoga from an athletic background, but it wasn't until she couldn't do sports due to an injury that she truly fell in love with yoga. Now, Elsa shares her love of yoga as a teacher and attracts a lot of people who are a part of the athletic...

053: Brittney Hiller on Laughing Yoga + Differentiating Your Business

I met Brittney Hiller at Wigwam Festival in Atlanta last year, and I had the privilege of taking a laughing yoga class with her. It was my first experience with laughing yoga, and it was both awkward + fun. I immediately signed up for Brittney's newsletter and I've...

Episode 011: Becoming a Yoga Teacher Teacher with Erin Evans

Do you dream of developing your own teacher training programs? Once, that was Erin Evans dream too, and now it is her reality. On this episode, Erin shares her journey as a yoga teacher, and all that she has learned in her 13 years of teaching yoga. Erin discusses the...

Episode 7: Teaching Yoga Abroad with Carolyn McPherson

Do you dream of traveling the world and teaching yoga? Do you want to teach yoga abroad? Carolyn McPherson has done just that. After completing her YTT in India, she traveled to Nicaragua to teach at an eco resort, and then moved to the Dominican Republic where she...

Episode 4: Thinking Outside the Box: Tara Newbigging on BooTy

Subscribe on iTunes! Business Lessons It's possible to do something different - you aren't limited to what other people are doing Surround yourself by people who support you Find a mentor in the industry who can help you get to the next level Do what feels right for...

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Mastering the Business of Yoga Podcast (M.B.Om)

Welcome to M.B.Om, a podcast all about mastering the business of yoga – I’m so glad that you’re here!

As your host, I’m dedicated to bringing interesting and inspiring yoga teachers to your ears. I’ve sought out yoga teachers who have been successful in the yoga industry to help teach you about the business of yoga; the possibilities of being a yoga teacher, the realities of being a yoga teacher + the awesomeness of being a yoga teacher.

To be the first to know about new episodes, be sure to subscribe to the show:

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