Running a Non-Profit Yoga Business & Social Activism with Jordan Ashley

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This week on the podcast I am joined by Jordan Ashley who is a certified yoga instructor and the founder of Souljourn Yoga, a non-profit that runs international retreats in developing countries with partner organizations that help support women’s education.

On this episode, Jordan and I talk about her passion for social activism and how she’s been able to combine her love of yoga and travel with her passion for women’s education. We talk about the business side of creating a charity / non-profit, as well as the impact of teaching the basics of yoga in underprivileged communities. Jordan shares about the teacher training initiative she has just started, her goals for Souljourn, and much more!

Enjoy!

Discussed in this episode:
  • Jordan’s passion for yoga and travel and how she was able to combine them to create a business
  • Travel can be the biggest teacher in life
  • Jordan looked at what she was most passionate about and how she could get people on their mats outside of the studio
  • 66 million girls are out of school globally and there would be 2/3 fewer child marriages if all girls were in school – Jordan looked at these stats and considered how she could help girls globally through the practice of yoga
  • Souljourn was born out of Jordan’s passions and she now takes people on charity yoga retreats where they have an opportunity to explore a new place and volunteer there
  • The first step to creating Souljourn was starting small with places that Jordan had a deep connection to
  • Whenever you start a business, start small and don’t try to do everything at once
  • When you visit a developing country or city, it’s important to donate your time or any supplies that you can bring with you
  • Yoga isn’t about saving, it’s about holding space for everyone and what they need
  • There are an abundance of western yoga teachers teaching at resorts in developing locations, so Jordan wanted to offer local women the same opportunity
  • Even when running a non-profit or a charity, it’s important to pay yourself – you need to pay for your expenses and care for yourself!
  • In order to grow and expand your business, you need to pay yourself
  • We are all trying to do our best – be grateful to everyone who is trying to make a difference in the world!
  • And much more… Here’s the episode!

Connect with Jordan: 

Souljourn Yoga


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What if there was an easier way? A way to get new students regularly coming through your door without having do work so darn hard to get them there? A Proven system that will consistently bring in 20+ new paying students to your studio each and every month? Well there is…. Ron Medlin and his team at www.getyogastudents.com have developed a 3-step system that will help you quickly grow your yoga studio to 6-figure profits and beyond without being shackled to your business.

2 Comments

  1. Lori Carlson

    So great to hear Jordan speak about her experience.

    As the President of the Ponheary Ly Foundation (mentioned in the podcast as the sister NGO in Cambodia) I can only say that her solidarity with the girls Souljourn helps get through school is inspiring and effective. We are in deep appreciation of the way in which her retreats edify our mission.

    It’s not every yoga teacher who “walks the talk” and I’m proud of the way Jordan gets her yogis to lift their practice off the mat and into the world.

    • Amanda Kingsmith

      This is so wonderful to hear! Jordan is incredible! I am so grateful that I was able to chat with her. 🙂

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Weekly interviews for yoga teachers packed with information to help you create, grow or expand your yoga business! Whether you are brand new to business or looking to take your business to the next level, there’s something for you.

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