Blog Posts

Running a yoga business is about improving people’s well-being. But it is only sustainable if you are making money.  But how do you do that? Fortunately, the answer is simpler than you might think. Here are some tactics you can use to increase the money you have...

Welcome yoga entrepreneurs! As yoga instructors, our passion drives us to help others, but safeguarding our own journey as entrepreneurs is equally important. As a yoga instructor, you operate in a semi-unregulated industry that brings with it many layers of risk, and...

Running a yoga studio is a dream come true for many dedicated yogis. You have the opportunity to create a serene space for individuals to find balance, peace, and health in their lives. You can be your own boss, thriving financially and practicing yoga whenever you...

An important facet of marketing is your email list. This is an essential tool for all yoga teachers (and all small business owners) who want to gain traction and communicate with their people on a personal level. Your yoga business website can be an excellent place to...

Danait is a brand and marketing strategist who is passionate about helping her clients stand out through the power of messaging. After graduating with a degree in biochemistry, Danait decided against attending medical school and chose to pursue her interest in...

When running a yoga business, or any kind of wellness enterprise, it’s not just about what services you provide, but where you provide them. You can offer the most luxurious and comforting spa treatments, but if they’re given in the middle of an unfurnished warehouse,...

As the popularity of yoga continues to grow, so does the number of yoga businesses. While running a yoga studio or teaching yoga classes can be fulfilling, it also comes with its fair share of legal risks. From injury claims to copyright infringement, the potential...

Owning a yoga business or studio is a rewarding career to have. You are not only a business owner but you’re also able to focus on improving your health and flexibility as well as that of your students. If you want to be successful long-term then you must have a book...

Like any other business, managing a yoga studio comes with its share of ups and downs, but the rewards far outweigh the difficulties for many business owners. The good news is that yoga lessons are more in demand than ever before, but this also means that there is...

If you love yoga and you want to turn that passion into a career moving forward, you should go for it. Yoga is very popular right now and there’s a big demand for yoga instructors who know what they’re doing. However, jumping into a new career like this can be a...

Running your own yoga retail store can be such a fun and exciting experience, but it’s worth noting that first impressions matter dramatically if you want to stand any chance of achieving success both now and in the future. You need to take the right steps to entice...

If you’ve decided to turn your passion for yoga into a career, chances are, you’ve set up your own classes. Of course, doing something you love for a living is ideal, but you do need to make sure that you remember you are running a business. You need to make this...

Are you passionate about yoga and looking for a way to make a living doing what you love? Starting your own yoga business can be a great way to turn your passion into a career. There are many benefits to starting a small yoga business. For one, you'll be your own boss...

As a yoga studio owner, you know that creating and maintaining a successful business is no easy feat. There are many things to consider, from the type of yoga you offer to the marketing strategy. But one of the most critical aspects of your business is your financial...

If you own a yoga business, one of the things that you might be looking at right now is taking it to the next level. With a lot of businesses expanding at the moment, you would be one of many, meaning that you really need to stand out in the market. In this article,...

Once you’ve developed your yoga business to a certain level, you’ll want to take it to the next level. There can be multiple benefits to this, including: Expanding your customer base. Generating more revenue. Developing a core base of loyal consumers. You might be...

For many yoga teachers, running classes or online sessions is not just about teaching clients about technique or making workouts technically perfect. Being a yoga teacher is also about making a positive difference to the people who attend workshops or tune in...

Expanding your yoga business often means hiring more people or teaming up with others so that you can deliver more to your customers. Hiring employees can be difficult when you have high standards but perhaps not a lot of experience in hiring people. Trying to find...

Yoga has gained much popularity in the last few years, and it’s no wonder! There are so many benefits to a yoga practice, so let’s take a look at some of the biggest benefits of a yoga practice. Improve Flexibility  The postures and stretches can help you to improve...

Happy holidays, yogis! After a wild, chaotic year where we were forced to pivot our yoga businesses in a big way, I think we’ve all made it onto the “nice” list. That means we deserve a little holiday love!  This year’s holiday gift guide is all about helping you to...

In the world of yoga and yoga teaching, there’s no shortage of business opportunities. If you’re looking to switch things up and diversify your income as a yoga teacher, you might be wondering which are the best paths to take. And that’s exactly what we’re going to...

Do you have a website for your yoga business? If you have been relying solely on social media up to this point, you may want to consider creating a website. Having a website has so many advantages and is an excellent way to reach potential clients and build up a wider...

Selling merchandise can be a great way to diversify your yoga studio and business. One thing to keep in mind is that your yoga students might want to buy merch from you, but they don't want any old items that just have your logo slapped on them. You should spend some...

Many people are still experiencing lockdown and social distancing measures that are keeping them at home. This is a tough situation to be in, with people who rely on going to the gym or studio to exercise facing an extended period indoors and coping with other...

One of the few silver linings to come out of the current lockdown is the way it’s encouraging us all to be inventive when it comes to our exercise. We’re learning and trying new home workouts. We’re learning just how much we can get done without expensive equipment....

Are you ready to take your yoga business online? Awesome! I’m so excited for you. Here are just a few resources to help you get started on your journey. How to Take Your Business Online with Videos & Memberships with PJ Taei In this episode, I’m joined by PJ Taei....

Yoga is amazing. It will help you heal, transform, and be a better version of yourself. So, it's not a surprise that it's a booming and thriving industry that has many practitioners worldwide. Each day, many teachers struggle to grow their yoga businesses. No matter...