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Mastering the Business of Yoga Podcast (M.B.Om.)

Selling Yoga Merchandise: Incorporating It Into Your Yoga Studio

Selling Yoga Merchandise: Incorporating It Into Your Yoga Studio

Selling merchandise can be a great way to diversify your yoga studio and business. One thing to keep in mind is that your yoga students might want to buy merch from you, but they don’t want any old items that just have your logo slapped on them. You should spend some time thinking about how to sell merchandise that makes sense for your business and appeals to your audience. There are ways to incorporate merchandise into your business model and avoid having a random selection of products that don’t make sense. Try these tips to make sure that you get it right. read more…

HOSTED BY AMANDA KINGSMITH

Mastering the Business of Yoga Podcast (M.B.Om)

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7 Essential Elements Of Every Yoga Website

7 Essential Elements Of Every Yoga Website

When you run a yoga business, or you’re looking to start one, you’ll probably consider yourself a bit of an expert on all things yoga related. From the technique to the lifestyle - maybe even on the history and culture. But you may not be an expert when it comes to...

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Stress Management Tips For A Yoga Business Owner

Stress Management Tips For A Yoga Business Owner

For many of us, it's hard to imagine that life as a yoga teacher might be stressful. But, even yoga is a business, and running a business is one of the most stressful things that you can do. In fact, running a business can get completely overwhelming to the point that...

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4 Yoga Business Habits That Will Help You Succeed

4 Yoga Business Habits That Will Help You Succeed

Yoga has become one of the most popular pastimes in recent years, and it’s due to this that business in the yoga industry has boomed. It has previously been reported that 1.4million adults in Canada now practice yoga, so you can imagine how many classes are being paid...

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9 Ways to Protect Your Yoga Business Brand

9 Ways to Protect Your Yoga Business Brand

When you start as a yoga instructor, you will need to build your personal brand up from scratch. Your greatest asset in your business will be your skills and knowledge, but soon you will have to focus on protecting your reputation as well. There is a lot of...

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Your 20 Minute Social Media Clean-up

Your 20 Minute Social Media Clean-up

Your brand does not belong to you. Your brand exists entirely in the minds of your audience. Unfortunately, many yoga businesses don’t commit to establishing a brand, opting instead to post quotes from mismatched sources, stock photos found on Google images, and...

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7 Tips for Creating an Effective Online Community

7 Tips for Creating an Effective Online Community

A couple of months ago, I took the plunge and started 2 online communities on Facebook. One is for my travel podcast, The World Wanderers, where people can get information about travel, living abroad, and working abroad. The other is for M.B.Om, where we talk about...

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A Yogi’s Guide to Enjoying Your Corporate Job

A Yogi’s Guide to Enjoying Your Corporate Job

Most people fall in love with yoga while working another job. For me, while I knew I liked yoga before fully diving into the workforce, I had started my career in advertising before I realized that I wanted to become a teacher. Some yogis choose to stay in their...

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Managing Your Instagram 9

Managing Your Instagram 9

The whole is sometimes greater than the sum of its parts. Your Instagram account is one of those instances. If you are using your Instagram account as a branding tool (as an individual teacher, a yoga studio, a product, etc.), you need to be considering your account...

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The Power of an Online Course as a Yoga Teacher

The Power of an Online Course as a Yoga Teacher

As a yoga teacher you’re most likely over-worked and underpaid! Many teachers I speak to are running a constant schedule of weekly classes for no increase in rates despite the level of their experience, which in some cases can be 10 years or more. This has taken the...

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Finding a Yoga Mat

Finding a Yoga Mat

Yoga is a type of exercise that allows the body to breathe and open up while stretching the muscles in ways that traditional exercise doesn't. You're going to need a mat of some style for yoga, and there are several styles to choose from online and in stores....

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Mastering the Business of Yoga podcast

Mastering the Business of Yoga Podcast (M.B.Om)

Welcome to M.B.Om, a podcast all about mastering the business of yoga – I’m so glad that you’re here!

As your host, I’m dedicated to bringing interesting and inspiring yoga teachers to your ears. I’ve sought out yoga teachers who have been successful in the yoga industry to help teach you about the business of yoga; the possibilities of being a yoga teacher, the realities of being a yoga teacher + the awesomeness of being a yoga teacher.

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