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Mastering the Business of Yoga Podcast (M.B.Om.)

Selling Yoga Merchandise: Incorporating It Into Your Yoga Studio

Selling merchandise can be a great way to diversify your yoga studio and business. One thing to keep in mind is that your yoga students might want to buy merch from you, but they don’t want any old items that just have your logo slapped on them. You should spend some time thinking about how to sell merchandise that makes sense for your business and appeals to your audience. There are ways to incorporate merchandise into your business model and avoid having a random selection of products that don’t make sense. Try these tips to make sure that you get it right. read more…

HOSTED BY AMANDA KINGSMITH

Mastering the Business of Yoga Podcast (M.B.Om)

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Create a Yogic Calm in Your Office to Match Your Classes

Dos And Don’ts For Your Yoga Business Website

Keeping Things In Check

Taking Your Yoga Studio to the Next Level

When you have a yoga studio, it’s really easy to think local. You’ve opened up your dream studio in a location that you love, and that you know will bring you customers, so of course, you want to focus all of your efforts on that for now. And you should. But...

How to Keep Your Yoga Students Coming Back

Repeat business is a necessity for any yoga teacher and yoga business. Of course, there are going to be cases whereby new students decide that yoga simply is not for them. Nevertheless, you do need to focus on your customer retention rates, which involves employing...

How To Re-Invigorate A Struggling Yoga Business

Picture the scene: you have trained your body and mind to be in a calm and zen-like state. This is how it should be, of course, as you do need to practice what you preach. However, when you open the doors to let your customers in, you discover there aren’t as many as...

How To Ensure Success in Your Business

If you're running your own business but want to take it that extra mile to make sure that you are doing all you can to ensure success, then don't worry - there are plenty of ways you can do this. A lot of people seem to think that as long as they have a lot of...

7 Essential Elements Of Every Yoga Website

When you run a yoga business, or you’re looking to start one, you’ll probably consider yourself a bit of an expert on all things yoga related. From the technique to the lifestyle - maybe even on the history and culture. But you may not be an expert when it comes to...

Build Your Yoga Brand from the Ground Up

If you have just recently become a yoga teacher and want to open your own practice, you will need to start thinking about building your brand. As a company or individual, it is crucial to build up a brand and following to become noticed and successful in your career....

3 Ways to Find the Perfect Team of Yogis

If you’ve just set up your very own business in an attempt to convert the masses in your local area to the benefits of yoga, you may need to hire fellow yogis as your startup idea turns into a reality. So, what should you look for in your staff team? No longer are...

Sharpen the Saw: 25 Ideas for Yoga Teachers

In his book 7 Habits of Highly Effective People, Steven Covey speaks of Sharpening the Saw. “If you spend the whole day sawing away and yet never find time to actually sharpen your saw,” he says, “you are doing something fundamentally wrong”. Sometimes, I still teach...

How to Convince Your Family & Friends to Try Yoga

As a yoga teacher, you already know the numerous benefits that yoga offers, but what about your friends and family? Sometimes it can be a hard sell to convince them to try a class (yours or not). This post will highlight a few of the benefits of yoga that you can use...

SEO Basics: 5 Simple Ways to Rank Higher

No matter what kind of business you run, you want come up in Google searches that are relevant to you and what you do. Even if you are a yoga teacher working as an independent contractor, you will want your website to come up when a student or studio owner searches...

Your 20 Minute Social Media Clean-up

Your brand does not belong to you. Your brand exists entirely in the minds of your audience. Unfortunately, many yoga businesses don’t commit to establishing a brand, opting instead to post quotes from mismatched sources, stock photos found on Google images, and...

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Mastering the Business of Yoga Podcast (M.B.Om)

Welcome to M.B.Om, a podcast all about mastering the business of yoga – I’m so glad that you’re here!

As your host, I’m dedicated to bringing interesting and inspiring yoga teachers to your ears. I’ve sought out yoga teachers who have been successful in the yoga industry to help teach you about the business of yoga; the possibilities of being a yoga teacher, the realities of being a yoga teacher + the awesomeness of being a yoga teacher.

To be the first to know about new episodes, be sure to subscribe to the show:

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