Creating a Yoga Clothing Brand with Franciska Bray-Mezey

Creating a Yoga Clothing Brand with Franciska Bray-Mezey

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This week on the podcast I am joined by Franciska Bray-Mezey. Franciska is a yoga teacher, a mom, and the founder of Aura7 Activewear!

Aura7 Activewear is revolutionary activewear where sexy meets sustainability. Their super soft and stretchy fabrics are made with recycled fibers from fishing nets and other ocean waste and their mission is to clean more seas! In this episode, Franciska shares her yoga story, what inspired her to create Aura7, and how she actually went about creating an activewear brand. We also discuss launching a brand during the pandemic, what she’s learned through her journey, and much more.

Enjoy!

Why Creating a Successful Yoga Business is Only 20% Business Know-How with Mark Breadner

Why Creating a Successful Yoga Business is Only 20% Business Know-How with Mark Breadner

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This week on the podcast, I am joined by Mark Breadner. Mark is a yoga teacher and the founder of Yoga Coach Academy.

Mark has been teaching for 40 years and is one of Australia’s most educated yoga teachers. He has shifted his business online and works with yoga teachers to provide them with step-by-step support to shift online and make more impact, more service and more money that aligns with their brand. Mark specializes in something called the “inner” and “outer” game and teaches yoga teachers how to match the internal mindset to overcome the external obstacles of tech overwhelm and marketing, amongst much more.

In this episode, we dive into Mark’s yoga journey, how he supports yoga teachers with his step-by-step method and what it actually means to master the “inner” and the “outer” game.

Enjoy!

 

How to Create Workshops that Wow with Mado Hesselink

How to Create Workshops that Wow with Mado Hesselink

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This week on the podcast, I am joined by Mado Hesselink from the Yoga Teacher Resource. This is Mado’s second time on the podcast, and it was so fun to have her back on to talk all about workshops!

In this episode, Mado shares her three keys to a stellar workshop that will actually sell out, as well as her top tips for how to create workshops that wow your students!

Enjoy!

 

Creative Strategies for Hiring Staff for Your Yoga Business

Creative Strategies for Hiring Staff for Your Yoga Business

Expanding your yoga business often means hiring more people or teaming up with others so that you can deliver more to your customers. Hiring employees can be difficult when you have high standards but perhaps not a lot of experience in hiring people. Trying to find the right people to work for you is tricky when you need them to have not only the right skills but also the right attitude and outlook to work for your business. Some creative strategies for recruitment can help you to find the right hires so you can grow your business. Try these ideas to find good matches for your yoga business. (more…)

Creating a Yoga YouTube Channel with Berenice Miles

Creating a Yoga YouTube Channel with Berenice Miles

Download the Episode or Subscribe on iTunes!

This week on the podcast, I am joined by Berenice Miles. Berenice is a yoga teacher based in France, and after having her own personal healing journey with yoga, she decided that she wanted to help other people heal too.

When the pandemic hit, Berenice pivoted her yoga business online and created a YouTube channel teaching yoga for beginners.

In this episode, Berenice shares how she was able to overcome her fears of going online, learn the tech, and set up her YouTube channel, as well as what she’s learned along the way, and more.

Enjoy!