by Amanda Kingsmith | Jan 30, 2017 | Featured Post, Marketing & Branding, Show Notes
On this episode of the podcast, entrepreneur + self employed podcast host, writer and advisor, Ryan Ferguson, is coming on the podcast to talk about the yoga sales funnel and how to apply it. This is a massively important concept to be talking about in the business of yoga, because as yoga teachers we have the opportunity to think of ourselves as “employees” or as “entrepreneurs”.
As employees, we work for someone else at their yoga studio, and as entrepreneurs we work for ourselves, and we use the space of yoga studios to get people into the top of the sales funnel. Classes are the top of our sales funnel, as we move down, the other parts of the sales funnel are the offerings that you provide that are worth more – workshops, private classes, retreats, trainings, etc.
If someone is picking up what you’re putting down, you should probably be selling them on the other offerings you provide as a yoga teacher. This episode is all about how to apply this sales funnel to your persona yogi business.
Enjoy!
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by Amanda Kingsmith | Jan 24, 2017 | Blog, Business
Bloggers and vloggers have been on the rise since the invention of the internet. There are so many people in the world who want to put their opinion out there for others to see – which is why social media is so successful; people get to spout their thoughts and feelings and have thousands of people read and reply. The difference is that a blog isn’t limited to a sentence, or to a certain amount of characters. It’s a thought out, developed, and an edited piece of writing. Which, hopefully, contains evidence of research behind each thought.
Yet bloggers often forget about some vital tools at their disposal to grow their readership – particularly individuals new to blogging. These tools are things that have been used in businesses for decades and are tried and tested practices. And, at the end of the day, a blog is a business. If you’re earning money, or being given products, you are running a business and should be acting accordingly. The practices we’re talking about all come under the same title; marketing.
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by Amanda Kingsmith | Jan 23, 2017 | Marketing & Branding, Show Notes
Danielle Joseph is a yoga teacher and the founder of Function Creative Co. and Your Yoga Brand. Danielle specializes in design + branding, and she also does branding specifically for yoga teachers. She also runs an awesome Facebook community for yoga teachers who are looking to build their your brand.
On this episode, Danielle and I are chatting about all things branding. We cover developing your website + logo, suggestions for social media, how to work with an evolving brand, how to develop a brand when you have more than one passion, as well as tips + tricks for allowing your brand to truly represent yourself.
Danielle is full of knowledge from her years working as both a yoga teacher + helping yoga teachers develop their yoga brands, so don’t miss this episode!
Enjoy!
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by Amanda Kingsmith | Jan 18, 2017 | Blog
If there’s one word that is more relevant to the modern business world than just about any other, it would be innovation. Innovation is the key to being able to succeed in such an incredibly complicated, fast-moving, and competitive world. Trying to stand out from the crowd can often feel like an impossible task but the truth is that there are so many things that you can do to help your business set itself apart from all of the other businesses around you. With that in mind, here are some things that you can do in order to innovate and give your business the edge that it needs. (more…)
by Amanda Kingsmith | Jan 17, 2017 | Blog, Business
During the first week in January, I participated in an Instagram yoga challenge on self-care, and why yoga is sacred to our self-care.
It got me thinking. Yoga is so, so important for self-care in my life. My mat is my place where I can laugh, cry, examine my life, and contemplate some of life’s biggest puzzles (on a personal level, of course). Its the place that I go to for clarity, to find comfort (both physically and mentally), and find inner peace. But as yoga teachers, sometimes we lose that side of yoga.
As yoga teachers, we give to our students. We guide them to a place of kindness, love and security, and sometimes our own personal self-care gets lost in the weeds.
Self-care is no less important for us as teachers than it is to our students, though. In fact, it is key to being a successful yoga teacher, as well as to running a successful business.
So how do we make sure that it is a priority in our busy teaching lives?
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