The success and failure of your entire yoga business hinges on your ability to win new clients. Existing yoga clients are likely to stay with their instructors until those classes stop or become unpractical; therefore, achieving success with new students is very important.
Here is a simple three-step guide to achieving great results time and time again. Incorporate these tips ASAP, and the result will start to show in no time. (more…)
If you’ve started pushing your yoga-based business forward, congratulations; growing a business or a brand is no easy feat, and you’ll understand the hard work and dedication that goes into your company. If you’re taking on more clients and customers than you ever thought possible; you’ve probably already got one or two, or a few, fellow trained yogis working by your side so that you can provide more classes and courses at various times. Like any business; you’ll now need to start thinking about the people you’ll need to utilize who aren’t yoga teachers, and those who will help to fine-tune the other side of your practice. (more…)
David Moreno is a California based yoga teacher who has been in and around the yoga industry for over 30 years. David came to yoga from a dance background and fell in love with it to the point that he knew he needed to teach.
David and I start out the interview by chatting about how the yoga industry has changed over the last few years. We chat about how when he started teaching, it was much easier to become an international yoga teacher. Now, the market is much more saturated and you have to sell people on why they should pay you for your offering. David gives a few tips on how to expand your offerings to international trips, and shares how he has transitioned from the traditional yoga retreat offering to what he calls “travel trips”.
David is currently offering his next travel trip in Petra, so he shares the planning is like for a trip like, the marketing process, and how to ensure that everything goes smoothly in a developing country.
Enjoy!
If you want your business to succeed as much as you would like it to, you need to make sure that you are able to find some way to boost it early on. Having a nearly boost is often all that is necessary in order to be able to ensure that your business will stand the test of time – although it goes without saying that you will still need to keep it going strong after the initial boost as well. But the good news is that there are countless ways to boost your business in its early days, and that means that you will never be at a loss as to what to do. Let’s take a look at some of the most important and powerful ways to boost your business early on. (more…)
One element of running a yoga business that can be a struggle is cash flow. This is something that all businesses need to manage carefully if they are to succeed. With that being said, read on to discover some tips for managing cash flow more effectively at your yoga business. (more…)