Changing the Yoga Industry from the Inside with Mado Hesselink

Changing the Yoga Industry from the Inside with Mado Hesselink

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This week on the podcast I am joined by Mado Hesselink. Mado is a yoga teacher, a mother, a yoga business coach, and the host and founder of the Yoga Teacher Resource podcast. I had the pleasure of being a guest on Mado’s podcast a couple of months ago, and she is a delight to talk to. Her and I very much have similar beliefs when it comes to the yoga industry, and I’m excited to share this episode where we’re talking about how to change the yoga industry from the inside out.

What does that mean? It means that as yoga teachers, we think about how we have to teach in yoga studios and there aren’t other options for us, but on this episode Mado shares how we can become more empowered as yoga teachers to be entrepreneurs. We can be selective about where we teach, how we spend our time, and start making more money by offering our teachings outside of the studio space and in other areas of the community.

We also talk about business lessons for yoga teachers, what Mado has learned through her career, and more!

Enjoy! (more…)

Starting a Yoga Non-Profit with Kristine Divall from Vinyasa Yoga for Youth

Starting a Yoga Non-Profit with Kristine Divall from Vinyasa Yoga for Youth

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This week on the podcast I am joined by Kristine Divall who is a yoga teacher, a mother, and the co-founder of Vinyasa Yoga for Youth. On this episode, Kristine shares what it was like to start Vinyasa Yoga for Youth, a yoga non-profit that brings yoga to schools with troubled yoga in cities across Canada.

She shares the challenges of starting a yoga business in the non-profit sector, as well as the challenges of working with youth in schools, including getting connected with schools, getting the necessary certifications and checks to work with youth, and then finding teachers to teach classes. She also shares what she’s learned about the power of word of mouth marketing, the importance of sharing our passions, and having a clear mission with your business. Finally, she shares tips for other yoga teachers interested in starting a yoga non-profit, as well as some of the biggest business lessons she’s learned through her career as a yoga teachers and business owner.

Enjoy!  (more…)

Marjolaine Savoie on Building a Business that Resonates with Your Clients

Marjolaine Savoie on Building a Business that Resonates with Your Clients

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This week on the podcast I am joined by Marjolaine Savoie. Marjolaine is originally French Canadian, but joined me all the way from Berlin, Germany. She is the founder of Morning Marjolaine and the Living Mindfully Podcast. She is also a mindfulness coach and yoga teacher, and on this episode we talk about being a successful yoga teacher, being a podcast host, how to build a business that resonates with your clients, as well as how to frame your teaching as entrepreneurship.

Marjolaine also shares tips that she has learned from her yoga career, as well as from working with yoga teachers 1-on-1, about how to grow your business and succeed as a new yoga teacher.

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Celebrating 3 Years of M.B.Om!

Celebrating 3 Years of M.B.Om!

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This week on the podcast I am celebrating 3 years of M.B.Om! On February 1, 2016, I launched the very first episode of M.B.Om, and now, I have 134 episodes live. The last 3 years of M.B.Om has been a wild ride on this episode, I share what my intentions were when I started, how the podcast has grown and what that’s been like, some of my biggest learnings from running M.B.Om, the highlights and the lowlights, as well as what’s next for the show.

A big shout out to you guys for listening. If it weren’t for you, I certainly wouldn’t have made it this far and I am beyond grateful for this amazing community!

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Powerful Branding Tips with Eman Zabi from The Scribesmith

Powerful Branding Tips with Eman Zabi from The Scribesmith

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This week on the podcast I am joined by Eman Zabi from The Scribesmith. Eman is a brand strategist based out of Vancouver, BC and she’s here to share some of her top branding tips for yoga teachers and studio owners.

On this episode we talk about how to create a brand story, the key questions to ask yourself when it comes to creating a powerful brand, how to create a cohesive message and copy for your brand, how to figure out your target market and communicate with them and much more.

Enjoy! (more…)