When you start a yoga business, your main focus will be on finding a good space and advertising your classes so you can get your first students. It’s an exciting time, but there is also some boring admin stuff that you need to deal with as well.
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Mastering the Business of Yoga Podcast (M.B.Om.)
HOSTED BY AMANDA KINGSMITH
Mastering the Business of Yoga Podcast (M.B.Om)
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5 Ways to Maximize Your Yoga Career Success
If you’ve already set up a yoga business, then you’ll know that it’s far from a walk in the park. There are challenges that other businesses just don’t need to compete with: what can feel like a sea of competition (even though we’re all on the same side!); the...
Attracting Customers To Your Yoga Business
If you’re deeply passionate about yoga then creating your own yoga business seems like a natural progression. After all, they say you should find a way of doing work that you love, and entrepreneurs are always most successful when they’re passionate and driven. But...
The 4 Best Resources for New Yogis
Discovering the world of yoga is a wonderful, exciting and invigorating journey. As teachers, it’s important that we give our students the best resources available, to help them advance quickly and effectively. Yoga can be a little daunting for new students. There are...
How to Maintain a Loyal Customer Base
When you run a small business, there are various areas that you need to focus your attention on in order to keep your business alive and thriving. However, one area should come ahead of most: maintaining customer loyalty. It’s important to bear in mind that no matter...
4 Tips for Crushing Your Teaching Demo
Teaching demos can be REALLY intimidating, especially if it's your first one! The first time I did a teaching demo, I was a combination of sweating profusely + terrified to stutter on my words, and I want you to learn from me! Here are my top 4 tips to make sure you...
The Art & Business of Teaching Yoga: A Book Review
I had the pleasure of doing a weekend long workshop with Amy Ippoliti at my hometown yoga studio in Canmore, AB in 2015. I was captivated by her spunky teaching style, and her knowledge of both yoga asana and the physical body. I watched her help people get into...
5 Benefits of e-Commerce
What is eCommerce? eCommerce is the term which refers to any transaction made online. Of course, as many of you will already know the most popular example of eCommerce is online shopping. Online shopping is defined as the buying and selling of either products or...
Creating Healthy Yoga Business Practices by Melissa Leger
I’m on several different Facebook groups, I even run a few. Connecting with other people in the industry is a passion of mine. Some of the online groups are geared towards yoga teachers while others are geared towards yoga studio owners. I’ve left many of them or...
Perfectly Imperfect: A Book Review
"The mystery and challenge of yoga is that much is discovered through a rigorous physical practice, yet its greatest power lies beyond the realm of the body. Yes, at its most basic, yoga is a series of physical poses, but a practice aimed solely at physical thresholds...
Why Marketing Matters, Even for Yoga Instructors
Many yoga teachers don't have a background in marketing, and it’s not too hard to understand how that could happen. Yoga is all about holistic health, spirituality, calm, and purpose, and none of those things connect in a very clear way to business-minded marketing....
The Yoga Sales Funnel
Ryan Ferguson is the co-host of The World Wanderers podcast, a writer and an entrepreneur. This is his second guest post on M.B.Om. Once you’ve decided that you are an entrepreneur and not an employee, you start thinking about your work differently. A class isn’t a...
Mastering the Business of Yoga Podcast (M.B.Om)
Welcome to M.B.Om, a podcast all about mastering the business of yoga – I’m so glad that you’re here!
As your host, I’m dedicated to bringing interesting and inspiring yoga teachers to your ears. I’ve sought out yoga teachers who have been successful in the yoga industry to help teach you about the business of yoga; the possibilities of being a yoga teacher, the realities of being a yoga teacher + the awesomeness of being a yoga teacher.
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