by Amanda Kingsmith | Apr 24, 2018 | Yoga Business Bootcamp Podcast
Welcome to Yoga Business Bootcamp – a 12 series podcast all about how to build a successful yoga business!
This podcast will take you through how to create your dream job, build an amazing resume, get a teaching job at a yoga studio, and how to expand your offerings to make more money and become more sustainable as a yoga teacher.
On this episode, we’re talking about sales funnels. We start by talking about what a sales funnel is and how it ties everything that we’ve been working on all together.
If sales funnels is a work that completely evades you, I get it. It’s not something that we hear everyday in the yoga world, but it is important for building out a streamlined business that will make you money and help you create that sustainable business you’ve been dreaming of.
To learn more or to join the full version of the course, please visit https://yogabusinessbootcamp.teachable.com/!
Listen to the podcast episode here!
by Amanda Kingsmith | Apr 24, 2018 | Business
Starting up a new business venture can be a hugely daunting venture, especially when you’re hoping to tap into a niche market. There are many advantages of setting up a niche business; first and foremost you will have eliminated most of your competition before you have even launched. Secondly, you will have a laser focused target audience to aim your marketing strategies at.
Having a focused idea is not the only element you need to succeed as a niche business, you also need to make your business stand out from the others within your niche market. Let’s say you want to open up a yoga studio aimed solely at pregnant women and mothers with babies. This is a concentrated idea which will set your business apart from other rivalling yoga studios. Now you need some other innovative ideas to make your business striking and eye-catching to potential customers. What is your unique selling point that will make ladies want to come and take yoga classes with you? Here are some unique and quirky ideas which will help boost your marketing plan and give you a greater chance of success. (more…)
by Amanda Kingsmith | Apr 24, 2018 | Business
Running a business whether it be small or large is no easy task. Regardless of whether you’re a new business owner or you’ve been at it for some time, it can be too easy to lose sight of what you’re doing, or why you’re doing it. While the running of your business is important, there’s no point if you’re not at your very best. Looking after yourself so that you can make the right decisions for your business is imperative, otherwise you could be heading down a long path that won’t bring great results for your business. Here are some tips from many business owners that will allow you to remain mindful in your business. (more…)
by Amanda Kingsmith | Apr 24, 2018 | Blog, Business
You started out as a someone with a passion for yoga but you found a way to run your own classes and turn that passion into profit. So much so, you’ve built a business out of yoga. A big business. Big enough for you to have one eye on taking your company public, and you’re not alone. More and more companies are looking to go this route and that’s because the average newly public company tends to see their stocks jump 30% plus when they go public. (more…)
by Amanda Kingsmith | Apr 23, 2018 | Marketing & Branding, Show Notes
Listen on iTunes or Download Here.
This week on the podcast, I am joined by Nate Guadagni. Nate is the founder of Bo Yoga®, an accessible blend of gentle yoga, qi gong (Chee Gong) and meditation. He is the inventor of the new Balance Bar prop; a flexible, padded lightweight staff which helps with balance, alignment and mobility making yoga safer and more approachable.
Nate Guadagni has taught yoga, qi gong and meditation full time for over thirteen years and has managed six successful wellness centers in three major US cities. On top of that, Nate is a business badass, and on this episode we talk about the importance of having an email list and how to grow your email subscribers to 1,000 or more engaged people!
On this episode, we talk about how to identify your target market, how to determine your irresistible gift for your audience, how to get people to sign up for your email list, creating great automated emails, how to choose an email software, and how to nurture your email list once people are on it. Nate shares how to decide how often to send email campaigns, what to include in your email newsletters, and much more.
This episode is jam packed with information so make sure you have a pen and paper ready to take some notes!
Enjoy!
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