by Amanda Kingsmith | May 13, 2018 | Blog, Business
While yoga is still very much a niche activity and yoga studios don’t yet adorn the corner of every street, there is still plenty of competition out there for a young startup like yourself. You want to hit the ground running, set up a new, fresh brand of yoga and have a studio to match. However, there are many yoga studios out there with loyal attendees who won’t simply swap their current yogi for you. How is it possible to compete and secure business for your studio? Take a look at these three simple ways that could help your studio become the go-to place for yoga classes. (more…)
by Amanda Kingsmith | May 11, 2018 | Blog
As a person, your identity is defined by how you choose to show yourself to others. When you are confident enough to share your thoughts and dreams, when you are not afraid to be kind to those you don’t know, when you are clear on what you believe, you appear authentic to the people you talk to. Authenticity is, of course, a valued quality.
Additionally, you also want to be the kind of person others like to be around. You want to share your positivity and help whenever you can. Toxic is the last thing someone should think when they meet you. You are beneficial.
Finally, your friends can rely on you for staying the same. Through the good and the bad days, you don’t lose your mind and remember what you want to achieve. You are not only determined, but you are also consistent, and it’s your strength.
But it can be more difficult to define the identity of your business. Can your brand be Authentic, Beneficial and Consistent too? The answer is yes, here’s how. (more…)
by Amanda Kingsmith | May 9, 2018 | Blog
When you’re designing a product your priorities are going to be creating something useful and easy to use. Once you’ve managed that, it’s time to start trying to sell it. If you’ve created a great product then half the job is done because it will sell on its own merit. But a lot of the time, the initial interest is going to be sparked by the product packaging. It’s the thing that first draws them to the product and makes them grab it off the shelf. It’s also a representation of your brand and if you want to find the repeat customers that you need to sustain your business, creating a strong brand is important. If you haven’t put that much thought into your packaging before, follow these simple rules to get it right. (more…)
by Amanda Kingsmith | May 7, 2018 | Show Notes, Teaching Online
Listen on iTunes or Download Here.
I am joined on the podcast once again by Brea Johnson from Heart & Bones Yoga! Brea and I chatted about yoga + yoga business way back in Episode 8 of the podcast, and this time around, we are focusing our conversation how to take your yoga business online.
Brea shares the process for building her tribe online, including the importance of determining what you’re going to offer and having good sound quality. As well, we talk about why you don’t need to a big following to be successful online, and why it’s more important to find your tribe and determine your “why” than just focus on having a big Instagram following.
Enjoy!
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by Amanda Kingsmith | May 1, 2018 | Yoga Business Bootcamp Podcast
Welcome back for another episode of Yoga Business Bootcamp! This week on the podcast, we are talking about mixing business and spirituality.
One of the questions I get asked the most is if it’s okay to mix yoga and business, because it feels icky to bring business into yoga. On this episode, we’re flipping that to bring yoga into business and talking about ways that you can bring spirituality, business, sales, and marketing together without compromising who you are and what you believe in.
To learn more or to join the full version of the course, please visit https://yogabusinessbootcamp.teachable.com/!
Listen to the podcast episode here!
