by Amanda Kingsmith | Jun 18, 2018 | Niching, Show Notes
Listen on iTunes or Download Here.
This week on the podcast I am joined by Jessica Murphy, who is a yoga teacher, podcast host, and the founder of the Dirty South Yoga Fest based out of Atlanta, GA. On this episode, Jessica shares her yoga story, what inspired her to create the festival, and what it takes to create and grow a successful yoga event or festival.
We talked about everything from finding a venue, getting teachers, promoting a big event, selling tickets, self-care when you’re coordinating a big event, as well as what Jessica’s learned through running the Dirty Yoga Fest!
by Amanda Kingsmith | Jun 17, 2018 | Blog
Spirituality And Money Are Both About Expansion
The soul wants to grow, and it does this by having many life experiences. Money is one of the tools that can help us to lead fuller lives. This doesn’t mean everything will be perfect and you’ll automatically be happy, but it is definitely a great tool. Many people think of money as “the root of all evil,” and this definitely will not help you to make money. Financial resources give you the opportunity to have many life experiences. Growth will occur as a result. (more…)
by Amanda Kingsmith | Jun 16, 2018 | Blog
If you are in the yoga and fitness industry and want to make it as a business, then there is no doubt that your enthusiasm for making it a business will have come from your passion for the industry. I can’t think of yoga instructors, or any other health or wellbeing instructors that decide to go into it because of the money. It is because of a love of what you do, a love of the mastery of something, and a passion for helping others to achieve goals and live their best lives. (more…)
by Amanda Kingsmith | Jun 15, 2018 | Blog
If we told you there are currently more than 20 million yoga practitioners in the United States, would you a) freak out at this mind-blowing fact or b) get into the lotus position and calmly say, “that’s not surprising?”
We were the latter, because yoga is that amazing. It’s something so special it has the power to heal people, transform lives, boost recovering, encourage positive thoughts and help people become the best versions of themselves.
That said, we constantly come across yogis who are struggling to grow their yoga businesses for one reason or another. The most common reason, however, is most yogis don’t see themselves as money-making marketing gurus and wouldn’t know where to start when it comes to growing their yoga business.
So, without further ado, here are some amazing ideas to help you stand out from the crowd and see your business blossom like you never knew possible:
- Blogs Are Your Best Friend
Anyone that tells you blogging is dead hasn’t got a clue what they are talking about because blogging is your best friend. It gives you credibility, establishes you as a thought leader, offers people something for nothing, grows your brand and boosts your inbound marketing. It could also become a profit center too. The problem is, blogging effectively is an art so, if you’re not confident in writing or SEO, hire a creative copywriter to manage it all for you.
- Video Is An Amazing Offer
So you might need to speak to someone who deals in a managed private cloud to make the most of the opportunity, but it will be totally worth it. Why? Because you could then start a Youtube channel and draw in viewers that way, before asking for a subscription fee once you have enough people following you. Or you could start live streaming your sessions to reach clients all over the world. Or you could do both and really push the boat out.
- Host Your Own Yoga Party
These still aren’t that common, but that’s mainly because people haven’t learned how to nail them just yet. Get it right, though, and you’re in for one of the biggest business boosters of your life. The concept is simple: You go to someone’s house and teach yoga to a group at a very discounted rate. You then encourage these people to sign up for a package of classes or a workshop by offering a free bonus. It could be a free class, free merchandise, a month’s access to your YouTube channel, anything that will incentivize them to sign-up.
- Offer More Packages
If you are only offering expensive one-on-one classes, you are reducing how accessible you are to so many people. The same goes for anyone that is only offering group classes because some people out there are willing to pay a premium for private tuition. The point is: offer more than one package and satisfy the needs of more people. It will totally transform your business.
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by Amanda Kingsmith | Jun 13, 2018 | Blog
Leading a yoga retreat is a great way to boost your business, make a little more money and get deeper into the practice with your clients. Of course, if you haven’t been responsible for running one before, it can be pretty difficult to know where to start and what to do. That’s why I’ve put together this very brief guide to help you get to grips with the basics… (more…)
