Jessica Murphy on Creating the Dirty South Yoga Fest

Listen on iTunes or Download Here.

This week on the podcast I am joined by Jessica Murphy, who is a yoga teacher, podcast host, and the founder of the Dirty South Yoga Fest based out of Atlanta, GA. On this episode, Jessica shares her yoga story, what inspired her to create the festival, and what it takes to create and grow a successful yoga event or festival.

We talked about everything from finding a venue, getting teachers, promoting a big event, selling tickets, self-care when you’re coordinating a big event, as well as what Jessica’s learned through running the Dirty Yoga Fest!

Enjoy!

Business Lessons from this Episode: 

  • Say yes to every opportunity you can when you’re a new teacher
  • Watch your energy levels when you teach and how teaching a yoga class makes you feel
  • Allow yourself to learn from you experiences in the yoga industry
  • Take what works for you and leave what doesn’t
  • The first step to leading a big event is to find a place!
  • Set dates & then start finding teachers
  • Create a basic website and start sending out save the dates
  • There are a lot of backend little details that go into a yoga festival or big event
  • Having help is essential to a successful event
  • Be prepared to lose money or break even on your first event. It’s a long road to grow a big event!
  • Take time for self-care after the event
  • Steady growth is better than substantially growth so that you can adjust things to the schedule
  • What Jess is learning from expanding into New Orleans
  • Get support from people on things that aren’t your strengths and make sure you ask for help when you need it!
  • Create events because you’re passionate about it, because it’s a lot of work!
  • Have connections in your community before you start your event or festival
  • And much more… Here’s the episode!

Connect with Jessica: 

Dirty South Yoga Fest

Not Quite a Sutra Podcast 


This episode of the podcast is also brought to you by FavYogis! Here’s a business tool that’s really going to change the lives of yoga teachers. The FavYogis app puts control and freedom in your hands. You can update your class schedule, offer YOUR OWN classes ANYWHERE, ANYTIME; and GET PAID all from your phone! No more updating your schedule in multiple places and paying a ton of money each month for a software platform where students MIGHT stumble across your classes. Students simply open FavYogis and your schedule will be there.
On top of being able to send students notifications about class updates, set prices and ticket availability, and auto-send reminders to your students, you can also post workshops and events that will allow you to reach organic traffic through the search feature that you may never have been able to reach through simply putting the events on your website. There’s a brand spanking new feature on the Fav Yogis App!!! Teaching a lot of classes? Now you can auto-generate text for sharing your schedule on social media. Along with the time and date you can optionally include the title and location of each class or event!
Head on over to the app store and download FavYogis for free! Use code MBOM and let them know that I sent you or sign up here!

Photos of Jessica: 

1 Comment

Listen to the podcast

APPLE

STITCHER

SPOTIFY

About the Podcast

Weekly interviews for yoga teachers packed with information to help you create, grow or expand your yoga business! Whether you are brand new to business or looking to take your business to the next level, there’s something for you.

Recent Posts