by Amanda Kingsmith | Aug 11, 2018 | Blog
Have you ever opened the doors to your yoga class only to see very few people walk through the door? Have you ever seen a drop off in numbers, with once regular customers now nowhere to be seen? The problem may be within how you are marketing your business. You see, if you want to attract new members to your yoga class, you do need to make an effort with your marketing, and once you have members, you need to continue marketing your class to them, especially when they have been absent a couple of times. (more…)
by Amanda Kingsmith | Aug 9, 2018 | Blog
No matter how grounded, present and mindful you are… time can often feel like it’s slipping away at a rapid pace; indeed time can often feel in short supply, particularly if you are juggling running or setting up a business with looking after a family.
As a culture, people seem to be more time starved than ever before, and we all feel the need to be doing much more than we used to – and perhaps, today, we have more to do, for example just a decade ago, you would not have been glued to social media posting in order to promote your yoga business. (more…)
by Amanda Kingsmith | Aug 6, 2018 | Show Notes, Studio Owners
Listen on iTunes or Download Here.
A couple weeks ago, I had someone email in asking about how to build great relationships with studio owners, and how to leave situations that are negative or are not serving us anymore. This person continued to tell me that they are at a studio where they don’t feel that they are being treated kindly, and personally, I am tired of hearing this. It is not okay for yoga teachers to just sit back and allow ourselves to be treated badly!
On this episode of the podcast, I talk about:
- What to look for in a studio
- How to build great relationships with studio owners
- Why we need to respect ourselves as yoga teachers
- How to find a great mentor
- The importance of finding a space to teach that is a good fit for us and the studio owner
- How to leave situations that are difficult
- How to deal with negative feedback
- The importance of being a great yoga teacher and respecting the studio owner
- And much more… Here’s the episode!
This episode of the podcast is brought to you by Yogabossbabe! Yogabossbabe is a monthly lifestyle subscription box for passionate and motivated yoga instructors who want to build and grow their yoga business. Every month you get a box of goodies delivered to your doorstep filled with things that will help you build and grow your yoga business.
Each month you also have access to an online workshop, group coaching and the private Facebook community. If you’re looking to take your business to the next level, this box is for you!
To learn more, please visit www.yogabossbabe.com and use code MBOM to get a discount off your first box!
This episode of the podcast is also brought to you by FavYogis! Here’s a business tool that’s really going to change the lives of yoga teachers. The FavYogis app puts control and freedom in your hands. You can update your class schedule, offer YOUR OWN classes ANYWHERE, ANYTIME; and GET PAID all from your phone! No more updating your schedule in multiple places and paying a ton of money each month for a software platform where students MIGHT stumble across your classes. Students simply open FavYogis and your schedule will be there.
On top of being able to send students notifications about class updates, set prices and ticket availability, and auto-send reminders to your students, you can also post workshops and events that will allow you to reach organic traffic through the search feature that you may never have been able to reach through simply putting the events on your website. There’s a brand spanking new feature on the Fav Yogis App!!! Teaching a lot of classes? Now you can auto-generate text for sharing your schedule on social media. Along with the time and date you can optionally include the title and location of each class or event!
Head on over to the app store and download FavYogis for free! Use code MBOM and let them know that I sent you or sign up
here!
by Amanda Kingsmith | Aug 6, 2018 | Blog
If you would like to make sure that your transition from a solopreneur into a manager of multiple training venues and employees will be as smooth as possible, it is important that you are prepared for the growing pains of expansion and have a detailed plan for managing your resources, your time, your employees, your finances, and your marketing, while looking after your most important asset; your customers. To help you with the process and improve your chances of success, you can find a few tips on making your processes more effective and aligned with your business plan. (more…)
by Amanda Kingsmith | Aug 5, 2018 | Blog
Some businesses are purely financial ventures. The people who run them are concerned, first and foremost, with turning a profit, and the actual technicalities of the business are all but meaningless — calculated only for their capacity to be potentially profitable. If one business venture fails, the aspiring entrepreneurial icon will move on to the next, often in a completely different industry.
Then again, some businesses are first and foremost passion projects — business ventures which reflect a deep and genuine passion on the part of the person who sets up the business. Yoga businesses a great example of this sort of business model. With passion projects, those who run them obviously want to make a profit, but the primary reason for developing the particular business in question is that it is believed to be genuinely meaningful.
For the people running these businesses, the idea often develops that the purity and greatness of the underlying concept should shine through and stand on its own merit, and there is sometimes a reluctance to spend money on developing your professional brand image.
Sometimes, however, you do need to invest in brand development, and this doesn’t have to be seen as a corruption of the purity of your vision.
Here are some questions to ask yourself, to work out whether it’s time to spend more money developing your brand image or not
Does the “cheap” option significantly interfere with client communication or the quality of the client’s experience?
No matter how receptive a client may initially be to the basic idea underlying your business, you can be sure that if you make things too difficult and uncomfortable for them, they will either decide not to use your services after all, or else will only use them once and then keep a good distance in future.
So, just what kinds of things can significantly interfere with the quality of a client’s experience, or their ability to communicate with you?
Well, a website that lags aggressively and is all but unusable is one example, and also one of the more common problems with a cheap web host. Having a contact number that you never answer would be another example of the kind of roadblock which could easily lose you the respect of your customers.
Try to put yourself in the shoes of one of your target customers, and then review your website and services ruthlessly. Where are the stumbling blocks that should be avoided?
Are you giving off a distinctly “amateurish” vibe?
Now and then a new entrepreneur, taken over by a sudden burst of passion and inspiration, will cobble together a website for a new business within minutes, using a free hosting platform and template, a cell-phone selfie, and landing page copy that reads like a love letter.
The problem is, that this approach is always detrimental when it comes to nurturing any aura of professionalism whatsoever.
This approach rarely ever comes off as “authentic” in any meaningful way, and far more often comes off as a sign that the person running the business doesn’t really know what they’re doing, doesn’t have a good professional demeanour or track record, and is essentially trying their luck.
If, upon honest reflection, you have reason to suspect that you’re giving off an amateurish vibe, it’s usually a sign that you need to invest some money in optimizing your image, whether that means hiring a professional web designer, photographer, copywriter, or all of the above.
Are there popular avenues of conversation and marketing that you’re missing out on?
This point varies somewhat from industry to industry, but ask yourself the simple question — is there a popular avenue of conversation or marketing, which is becoming increasingly dominant in your industry, and which you’re missing out on, primarily for the reason that you’re unwilling to make the necessary financial investments to get on board?
It might be that all of the most successful people in your industry have started to include a series of vlogs or instructional videos on their sites, and you’re holding back and not getting involved, because of the initial costs of buying yourself a decent camera and the other required tools for the job.
Or, maybe, there’s strong evidence that running a regular podcast could make all the difference, but you’re opting instead to hold off on this, too, once again because of your reservations about spending the money required to obtain a suitable microphone?
These are just two examples, but there are many ways in which you might find yourself left behind industry norms and best practices due to an unwillingness to spend money.
Image via Pixabay
