by Amanda Kingsmith | Nov 21, 2023 | Blog
Running a yoga business is about improving people’s well-being. But it is only sustainable if you are making money.
But how do you do that? Fortunately, the answer is simpler than you might think. Here are some tactics you can use to increase the money you have coming in and make your enterprise more successful.
Sell Class Packages
Don’t rely on students turning up every week and paying cash. People are fickle and will regularly miss sessions because “something came up.”
Instead, get them to commit to packages of sessions or lessons. Ask them to buy ten or 20 upfront so you receive guaranteed payment, and they are incentivized to show up. To get them interested, offer each session at a discount when bought as a bundle.
Do One-On-One Sessions
Another approach is to do one-on-one sessions with your clients. People are often willing to pay significantly more for individual attention. Furthermore, you might attract clients who aren’t willing to practice yoga as part of a group.
Sell Merch
Once you have an ecommerce payment processing gateway set up, you can also sell merchandise. T-shirts, mugs, and other yoga-related items help sell your personal brand and unique philosophy. And unlike giving lessons, selling these items doesn’t take up any of your time. You can also personalize mats, blocks, and wellness items to encourage people to buy.
Join Corporate Programs
If you are struggling to retain regular clients, you can also try joining corporate programs. Companies are more likely to pay consistently and offer higher fees if you have to travel. As such, getting into the corporate space can be lucrative, particularly once you start networking and companies begin competing for your business.
Offer A Referral Program
Another method to increase revenue in your yoga business is to implement a referral program. Paying your existing clients to become brand ambassadors can be an excellent way to motivate them to attract more customers.
Referrals are one of the best ways to gain customers in the yoga business. Companies that do it are more likely to attract new people and gain in popularity over time.
Expand Onto Social Media
You could also try expanding onto social media to increase your revenue. Platforms let you promote your classes and events and provide opportunities for promotions and client recruitment drives. You can also talk to your customers about upcoming classes and how they found your teaching or what they would like to see in the future.
Add New Types Of Yoga
You don’t have to offer plain old vanilla yoga sessions as a business to generate revenue. You can also attract funds by selling new types of yoga.
For example, many instructors are having success with dog yoga. This format lets people bring their pets with them.
Another example is maternity yoga. This type of yoga helps pregnant women feel more comfortable as they get closer to birth.
Yoga for athletes is also popular. Sportspeople want classes to help them feel more flexible and robust.
Photo by Anupam Mahapatra on Unsplash
by Amanda Kingsmith | Nov 20, 2023 | Business, Show Notes
Download the Episode or Subscribe on iTunes!
This week on the podcast, I am joined by Dania Valladares. Dania is the co-founder and CEO of CoachPals. Dania’s love for science and yoga led her to discover her passion for using technology to make an impact on people’s health and wellbeing.
As a computer scientist, mother, and human being, Dania is committed to developing innovative features and leveraging cutting-edge technology to support an environment that focuses on empowering valuable connections, making wellness services and products available and discoverable to those who need them, and rewarding supportive and inspiring communities of individuals. This is what CoachPals is all about!
In this episode of the podcast, Dania shares where the idea for CoachPals came from, what it’s been like building a software platform that is essentially a social media platform, and what she’s learned through the process. We also discuss the importance of networking in the yoga industry, why it’s important as an entrepreneur, how CoachPals is changing the game for yoga teachers who want to network, and more.
Enjoy!
by Amanda Kingsmith | Nov 13, 2023 | Marketing & Branding, Show Notes
Download the Episode or Subscribe on iTunes!
This week on the podcast, I am joined by Tad Hargrave. Tad is a hippy who developed a knack for marketing (and then learned to be a hippy again). Over the last 10+ years, Tad has become one of the first full-time “conscious business” marketing coaches (for hippies) and created a business where he could share that marketing can feel good. You don’t have to choose between marketing that works but feels awful, or marketing that feels good, but doesn’t work!
In this episode, Tad shares his philosophies around marketing and how we can develop marketing strategies and pricing in our businesses that truly feel good. We also talk about point-of-view marketing genius, how to achieve this in our businesses, some of the biggest business lessons that Tad has learned throughout his career, and more.
Enjoy!
by Amanda Kingsmith | Nov 6, 2023 | Personal Development, Show Notes
Download the Episode or Subscribe on iTunes!
This week on the podcast, I am joined by Crystal Gray. Crystal supports women in developing a daily yoga and spiritual practice to help them navigate transitional times of life. She’s been teaching yoga for almost 18 years and has owned a yoga studio but now focuses on supporting women with online courses and group coaching, as well as in-person events on her 20-acre organic vegetable farm!
In this episode of the podcast, we’re talking about why our personal yoga practice is the foundation of any successful yoga business and how having this daily practice, in whatever form, can help yoga teachers gain confidence and teach from a more authentic place.
Enjoy!
by Amanda Kingsmith | Oct 30, 2023 | Marketing & Branding, Show Notes
Download the Episode or Subscribe on iTunes!
This week on the podcast, I’m joined by Denise Vernieri. Denise is a former educator with a Masters in English Literature and Writing, turned multi-six-figure business coach helping other soul-driven entrepreneurs, like coaches, yoga teachers, and wellness practitioners, create businesses in alignment with their purpose and vision of impact. She’s wildly passionate about helping soulful entrepreneurs build real wealth, lead movements, and create legacies while living a lifestyle that makes them feel wildly fulfilled.
In this episode of the podcast, Denise shares her journey of creating a successful business, including the business lessons she’s learned as an entrepreneur. We also discuss the power of word-of-mouth marketing, including what it is and how you can use it in your yoga business to get more clients, and much more.
Enjoy!
