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This week on the podcast, I am joined by Tad Hargrave. Tad is a hippy who developed a knack for marketing (and then learned to be a hippy again). Over the last 10+ years, Tad has become one of the first full-time “conscious business” marketing coaches (for hippies) and created a business where he could share that marketing can feel good. You don’t have to choose between marketing that works but feels awful, or marketing that feels good, but doesn’t work!
In this episode, Tad shares his philosophies around marketing and how we can develop marketing strategies and pricing in our businesses that truly feel good. We also talk about point-of-view marketing genius, how to achieve this in our businesses, some of the biggest business lessons that Tad has learned throughout his career, and more.
Enjoy!
Discussed in this episode:
- Tad’s history with yoga
- Tad’s background in marketing and why he got into marketing for hippies specifically
- How we make ourselves accessible as yoga business owners
- How marketing & pricing can feel good and how to implement that into your business
- Point-of-view marketing and how it works
- And much more… Here is the episode!
Connect with Tad:
This episode is brought to you by OfferingTree. If you’re interested in finding an all-in-one platform for online or in-person teaching, then you should check out OfferingTree. OfferingTree has been supporting M.B.Om for over a year now and I not only love the product but I also love the people. OfferingTree is providing special pricing for M.B.Om listeners, so be sure to visit offeringtree.com/mbom.
My new yoga book is out now! Visit www.mbomyoga.com/book to learn more.
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