by Amanda Kingsmith | Jun 24, 2019 | New Yoga Teacher, Show Notes
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This week on the podcast I am joined by Kaya Mindlin. Kaya has been teaching yoga for 18 years, and on this episode she shares how she created a small, but mighty and successful, yoga business.
There is so much pressure these days to build your list, do ads on social media, teach anything and everything that you are given the opportunity to do, serve everyone, give away freebies and hope that some day someone will engage with you. And this has it’s place… but it’s not a fit for every yoga teacher.
In Kaya’s business, she dug a well with a small but incredibly committed number of yoga teachers, and she’s had a successful private practice of yoga therapy clients and students, yoga teachers who train with her, and a yoga studio in the Bay Area. She was the main breadwinner in her family for a chunk of those years, and on this episode she’s sharing how she did and how you can too!
Kaya also shares why and how she transferred her business online, what that process has taught her, and some of the biggest business lessons she’s learned through her career.
Enjoy!
by Amanda Kingsmith | Jun 18, 2019 | Blog
A lot of people train as yoga teachers thinking that, as long as they have skills on the mat, they will easily be able to build a strong yoga business. Many of them end up disappointed.
Although being good at yoga is a major requirement of being a successful yoga entrepreneur, there is much more too it, and anyone who wants to build a yoga business needs to have good business skills too.
With that in mind, here are some secrets of successful yoga entrepreneurs: (more…)
by Amanda Kingsmith | Jun 17, 2019 | Marketing & Branding, Show Notes
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This week on the podcast I am joined by Brit Kolo from Marketing Personalities. After spending years working as a marketing coach, Brit created her own business where she studied the 16 Myers-Briggs (MBTI) personality types and determined what the best marketing strategy is for each of them.
On this episode, Brit and I talk about Marketing Personalities, including why this important, how we can use our individual marketing personality to our benefit in our businesses, and how to start saying “no” to the things we think we should be doing in our businesses but aren’t serving us. Brit also goes through my MBTI personality type – ENJF – and gives some examples of the type of marketing that ENFJ’s (like me!) should be doing in their businesses.
This was a really eye opening episode for me, and since implementing the strategies of my marketing personality into my business, I’ve seen a ton of shifts away from the things I think I should be doing and towards the marketing strategies that excite and light me up most.
Enjoy!
by Amanda Kingsmith | Jun 16, 2019 | Blog
Yoga is growing in popularity, and there’s no sign of it slowing down. This is, of course, exciting news. You trained to be a yoga teacher because you know the life-changing benefits of yoga practice. You’re brimming with knowledge and passion that you’re eager to share with as many people as possible. But you’re not the only one. With so many yoga teachers in the world, how can you stand out and ensure that you have a steady flow of students? (more…)
by Amanda Kingsmith | Jun 14, 2019 | Blog
An effective yoga studio website should fulfill many functions. As your online store front, your website will need to provide the details and the information potential clients need, such as your address, opening hours and telephone number. However, your yoga studio website should do much more than simply provide ways to contact you.
Filled with original content, you can use your yoga studio website to attract new clients, inform readers about the benefits yoga can bring, respond to client queries and persuade, inform and inspire users to take action. (more…)
