by Amanda Kingsmith | Feb 5, 2024 | Personal Development, Show Notes
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Welcome back to another season of M.B.Om! We’re kicking off 2024 and this new season by doing some goal-setting and manifestation work for the year.
We start with a series of prompts to help you brainstorm your goals in various areas of your life and business before brainstorming a word that can act as your theme or intention for the year. We then end this episode with various tips for achieving your goals, including staying organized, staying motivated, reviewing your goals regularly, and making sure you’re setting clear and tangible goals for yourself.
I hope this helps you start the year off strong! Enjoy!
by Amanda Kingsmith | Dec 11, 2023 | Lifestyle, Show Notes
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It’s that time of year again! I’m sitting down to reflect on 2023!
In this episode, we cover this year on the podcast, including the new format of the show and how that went. I also share some career updates, what I worked on this year, what went well in my business, and things I let go of. I share where I spent this year and how my travels went, what it was like self-publishing my first book, and a bit about what to expect from the show in 2024!
Enjoy!
by Amanda Kingsmith | Dec 4, 2023 | Business, Show Notes
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This week on the podcast, I am joined by Eddie Arpin. Eddie has been helping people achieve their goals through technology for over 15 years. He is currently helping thousands of wellness and fitness business owners as a co-founder of OfferingTree.
OfferingTree is an all-in-one software platform that takes the headache out of running your business. Eddie loves to help people who are new to OfferingTree solve their tech problems and set them up for success so they can focus on growing professionally and helping their students and clients.
In this episode, Eddie shares the journey of creating OfferingTree and what it has been like to build a software company over the years, why it’s important for yoga teachers to have comprehensive, functional software, how OfferingTree is supporting yoga teachers and wellness entrepreneurs, business lessons he’s learned through his career, and more.
Enjoy!
by Amanda Kingsmith | Nov 27, 2023 | New Yoga Teacher, Show Notes
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This week on the podcast, I am joined by Jaffer Hussain. Jaffer is a yoga teacher based in Toronto, Canada, who teaches in-person classes and has his own online membership.
Jaffer came on the podcast in June 2021 to share how he created a unique yoga membership offering audio classes, and now, more than two years later, he’s back to share what he’s been up to and how his business has evolved. One of the biggest additions that Jaffer has made to his offerings over the last few years has been to provide mentorship to other yoga teachers.
In this episode, we talk about yoga teacher mentorship and why having a mentor can benefit both the quality of your teaching and your business, as well as tips to avoid burnout, business lessons, and more.
Enjoy!
by Amanda Kingsmith | Nov 21, 2023 | Blog
Running a yoga business is about improving people’s well-being. But it is only sustainable if you are making money.
But how do you do that? Fortunately, the answer is simpler than you might think. Here are some tactics you can use to increase the money you have coming in and make your enterprise more successful.
Sell Class Packages
Don’t rely on students turning up every week and paying cash. People are fickle and will regularly miss sessions because “something came up.”
Instead, get them to commit to packages of sessions or lessons. Ask them to buy ten or 20 upfront so you receive guaranteed payment, and they are incentivized to show up. To get them interested, offer each session at a discount when bought as a bundle.
Do One-On-One Sessions
Another approach is to do one-on-one sessions with your clients. People are often willing to pay significantly more for individual attention. Furthermore, you might attract clients who aren’t willing to practice yoga as part of a group.
Sell Merch
Once you have an ecommerce payment processing gateway set up, you can also sell merchandise. T-shirts, mugs, and other yoga-related items help sell your personal brand and unique philosophy. And unlike giving lessons, selling these items doesn’t take up any of your time. You can also personalize mats, blocks, and wellness items to encourage people to buy.
Join Corporate Programs
If you are struggling to retain regular clients, you can also try joining corporate programs. Companies are more likely to pay consistently and offer higher fees if you have to travel. As such, getting into the corporate space can be lucrative, particularly once you start networking and companies begin competing for your business.
Offer A Referral Program
Another method to increase revenue in your yoga business is to implement a referral program. Paying your existing clients to become brand ambassadors can be an excellent way to motivate them to attract more customers.
Referrals are one of the best ways to gain customers in the yoga business. Companies that do it are more likely to attract new people and gain in popularity over time.
Expand Onto Social Media
You could also try expanding onto social media to increase your revenue. Platforms let you promote your classes and events and provide opportunities for promotions and client recruitment drives. You can also talk to your customers about upcoming classes and how they found your teaching or what they would like to see in the future.
Add New Types Of Yoga
You don’t have to offer plain old vanilla yoga sessions as a business to generate revenue. You can also attract funds by selling new types of yoga.
For example, many instructors are having success with dog yoga. This format lets people bring their pets with them.
Another example is maternity yoga. This type of yoga helps pregnant women feel more comfortable as they get closer to birth.
Yoga for athletes is also popular. Sportspeople want classes to help them feel more flexible and robust.
Photo by Anupam Mahapatra on Unsplash
