by Amanda Kingsmith | Mar 28, 2022 | Marketing & Branding, Show Notes
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This week on the podcast, I am joined by Allison Rissel. Allison is a yoga teacher and the founder of the Yoga Teacher Conf.
This episode originally aired on M.B.Om: Behind the Scenes, and we are talking about how to cultivate community online!
When the pandemic hit, Allison was forced to transition all of her events online, so she has learned a ton about how to cultivate a thriving online community, and she is sharing her top tips with you today!
Enjoy!
by Amanda Kingsmith | Mar 22, 2022 | Blog
Once you’ve developed your yoga business to a certain level, you’ll want to take it to the next level. There can be multiple benefits to this, including:
- Expanding your customer base.
- Generating more revenue.
- Developing a core base of loyal consumers.
You might be unsure about how to do that, however. There are multiple ways that you could go about this.
Some can be much more effective than others. Knowing how to grow your yoga business is vital to this.
How To Grow Your Yoga Business: 3 Top Options
Offer Expanded Services
When many people think of a yoga business, they envision one where people go to take classes. While that may be the core of your company, it isn’t the only way you can generate revenue.
Offering alternative services could be an option. HOTWORX, for example, offers hot yoga to customers, setting them apart from their competition.
Coming up with similar services can be recommended. You could also consider selling yoga-related products, such as clothing and mats.
Ramp Up Your Marketing
No company can make itself successful without spending some time on marketing. When you’re trying to grow your yoga business, you’ll need to invest in this.
That doesn’t mean that you’ll need to pay an arm and a leg. There are more than a few affordable marketing strategies that you can take advantage of, including:
- Search Engine Optimization
- Content Marketing
- Local Sponsorships
- Social Media Marketing
When you’re advertising your business, make sure that you focus on local customers. These are, naturally, the people most likely to come to your company.
There’s no point in advertising to people if they’re too far to get to you, for instance.
Improve Your Customer Service
Many entrepreneurs don’t realize that customer service is a vital aspect to growing their businesses. In most cases, they think that this is only important to restaurants and retail premises.
That isn’t the case, and you’ll need to focus on this to help with your yoga company. There are multiple reasons for it.
If you think about it, you wouldn’t frequent a business where you didn’t feel welcomed and supported. Why would you expect your clients to be any different?
Putting the effort into not only teaching yoga effectively, but ensuring that your clients are satisfied throughout their time with you is essential.
How To Grow Your Yoga Business: Wrapping Up
Figuring out how to grow your yoga business can be difficult. One thing you should focus on is making sure that you stand out from other companies.
Multiple options stand out for that. Focusing on highlighting your unique selling point can be recommended. Armed with that, alongside each of the above, can help you grow your yoga business.
You shouldn’t expect this to come quickly, however. In many cases, you’ll see success come over time. Being patient while putting your plans into place and looking for results is vital.
Take a step back and breathe to ensure you can relax during this process.
Image Credit: Leninscape from Pixabay
by Amanda Kingsmith | Mar 21, 2022 | Show Notes, Studio Owners
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This week on the podcast, I am joined by Pamela Seelig. Pamela is a yoga teacher and the author of Threads of Yoga: Themes, Reflections, and Meditations to Weave into Your Practice.
In this episode of the podcast, we talk about how yoga studios and yoga teachers can begin to expand their offerings from just the physical asana and bring in more meditation, breathwork, and yoga philosophy in a way that feels accessible and interesting to students.
Enjoy!
by Amanda Kingsmith | Mar 14, 2022 | Marketing & Branding, Show Notes
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This week on the podcast, I am re-joined by Angela Sealy. Angela is a yoga teacher, a web design expert, and the founder of Good Karma Works.
Angela came on the podcast in August 2021 to share tips for creating a DIY website and how to know when to hire someone to help you with your site. In this episode, we build on that to discuss the next steps in your business. What comes next once you’ve put all of the hard work into creating your website?
Angela shares her top tips for branding and marketing your business once you’ve created your website and how to utilize your site to the best of your ability to help you drive clients. And much more!
Enjoy!
by Amanda Kingsmith | Mar 7, 2022 | Business, Show Notes
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This week on the podcast, we are talking about values and why they are important in our yoga businesses. We discuss what values are, how they relate to our “why” as yoga teachers, and why it is so important to have clear values. We also work through an exercise where we outline our top five core values. So, at the end of this episode, you will not only be clear on why having values that you stick to is important for your business, but you will also be clear on your own!
Enjoy!
