by Amanda Kingsmith | Feb 8, 2017 | Blog
If you’ve started pushing your yoga-based business forward, congratulations; growing a business or a brand is no easy feat, and you’ll understand the hard work and dedication that goes into your company. If you’re taking on more clients and customers than you ever thought possible; you’ve probably already got one or two, or a few, fellow trained yogis working by your side so that you can provide more classes and courses at various times. Like any business; you’ll now need to start thinking about the people you’ll need to utilize who aren’t yoga teachers, and those who will help to fine-tune the other side of your practice. (more…)
by Amanda Kingsmith | Feb 6, 2017 | Advanced Yoga Teacher, Featured Post 2, Niching, Show Notes
David Moreno is a California based yoga teacher who has been in and around the yoga industry for over 30 years. David came to yoga from a dance background and fell in love with it to the point that he knew he needed to teach.
David and I start out the interview by chatting about how the yoga industry has changed over the last few years. We chat about how when he started teaching, it was much easier to become an international yoga teacher. Now, the market is much more saturated and you have to sell people on why they should pay you for your offering. David gives a few tips on how to expand your offerings to international trips, and shares how he has transitioned from the traditional yoga retreat offering to what he calls “travel trips”.
David is currently offering his next travel trip in Petra, so he shares the planning is like for a trip like, the marketing process, and how to ensure that everything goes smoothly in a developing country.
Enjoy!
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by Amanda Kingsmith | Jan 31, 2017 | Blog
If you want your business to succeed as much as you would like it to, you need to make sure that you are able to find some way to boost it early on. Having a nearly boost is often all that is necessary in order to be able to ensure that your business will stand the test of time – although it goes without saying that you will still need to keep it going strong after the initial boost as well. But the good news is that there are countless ways to boost your business in its early days, and that means that you will never be at a loss as to what to do. Let’s take a look at some of the most important and powerful ways to boost your business early on. (more…)
by Amanda Kingsmith | Jan 30, 2017 | Blog
One element of running a yoga business that can be a struggle is cash flow. This is something that all businesses need to manage carefully if they are to succeed. With that being said, read on to discover some tips for managing cash flow more effectively at your yoga business. (more…)
by Amanda Kingsmith | Jan 30, 2017 | Featured Post, Marketing & Branding, Show Notes
On this episode of the podcast, entrepreneur + self employed podcast host, writer and advisor, Ryan Ferguson, is coming on the podcast to talk about the yoga sales funnel and how to apply it. This is a massively important concept to be talking about in the business of yoga, because as yoga teachers we have the opportunity to think of ourselves as “employees” or as “entrepreneurs”.
As employees, we work for someone else at their yoga studio, and as entrepreneurs we work for ourselves, and we use the space of yoga studios to get people into the top of the sales funnel. Classes are the top of our sales funnel, as we move down, the other parts of the sales funnel are the offerings that you provide that are worth more – workshops, private classes, retreats, trainings, etc.
If someone is picking up what you’re putting down, you should probably be selling them on the other offerings you provide as a yoga teacher. This episode is all about how to apply this sales funnel to your persona yogi business.
Enjoy!
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