Part 1 of a 3 part marketing series for the podcast was on websites and I answered the commonly asked question of “do I need a website?”. While you never need to do anything, if you want to be a successful + sustainable yoga teacher, a website is a good idea.
Here are 5 ways in which a website will improve your career as a yoga teacher:
One of the questions I most commonly hear from yoga teachers is “do I need a website?”. We finish teacher training and are unleashed into the yoga world feeling confused about what we need to do in order to be successful.
Of course, you don’t need to have a website, but if you want to be a successful, sustainable full-time teacher, I would highly recommend it.
Why?
Because it’s a place + space where your students can find you. They can follow you if you move, they can find out more about your offerings (cue sales funnel), such as workshops or retreats or trainings. It’s another space to advertise + sell yourself to your students.
On this episode, I walk you thorough the top 6 steps that you need to know to start a website, and why you should create one. I often hear that websites are too expensive + too hard to set up, which is why yoga teachers don’t do it. These are fallacies, and I share how you can set up a website while on a budget + with very little hassle. If I can do it, you can too!
Enjoy!
Joslynn Boyce is a registered personal trainer and a small business owner in Calgary, Alberta. She is also one of my good friends, and has been for over 10 years. Every time Joslynn and I get together we end up talking about fitness and working in the fitness industry as entrepreneurs, so I wanted to actually capture one of our conversations for the podcast.
On this episode, Joslynn shares some of the most important lessons that she’s learned as a contractor and a business owner, including how to balance making money and taking caring of yourself. We chat about how to prevent burnout while still being profitable, and why you should be selfish once in a while. We also chat about some of the biggest struggles and learnings that Joslynn experienced while starting her own business, among other things.
Enjoy!
Habits. We all have them, no matter who we are. They contribute to a large portion of our life. Depending on your daily activities, you will arrive at different results. For example, someone eating ten cheeseburgers a day as a habit will often arrive at supremely ill health. Someone who runs every morning for twenty/thirty minutes will likely enjoy much better health, provided they know when to take days off. After all, the famous quote attributed to Aristotle – ‘“We are what we repeatedly do. Excellence, then, is not an act, but a habit,” has never stopped being relevant, despite how old it is. (more…)
The success and failure of your entire yoga business hinges on your ability to win new clients. Existing yoga clients are likely to stay with their instructors until those classes stop or become unpractical; therefore, achieving success with new students is very important.
Here is a simple three-step guide to achieving great results time and time again. Incorporate these tips ASAP, and the result will start to show in no time. (more…)