057: Running Yoga Retreats in Zambia with Carolyn McPherson

057: Running Yoga Retreats in Zambia with Carolyn McPherson

This is Carolyn’s second time on the podcast, and I’m super excited to be chatting with her all the way from Livingstone, Zambia near Victoria Falls. Since the last time that Carolyn was on the podcast, she’s taught yoga in India, Angola and now she’s in Zambia teaching yoga and running yoga retreats.

One of the many things I love about Carolyn is her sense of adventure, and how with each move that she makes, she gets one step closer to her goal of opening a yoga and dance retreat. Her choice to move to Zambia is no different.

On this episode, Carolyn shares how she found yoga teaching jobs in Luanda, Angola, how she chooses where to travel to find teaching jobs, and what brought her to Zambia. She also shares how she has been able to set up up a continuous yoga retreat in Zambia, and what she has learned through this experience.

If you are considering starting a yoga retreat, and especially one in an international country, you don’t want to miss this episode!

Enjoy!

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How To Make Your Yoga Business More Secure

How To Make Your Yoga Business More Secure

If you run a yoga business, cyber security may not seem like a big concern to you. However, in today’s digital world, it does not matter what type of service you provide, online security is a must. Do you have a website? Do you take card payments? Do you use services that are connected to the Internet, such as a telephone system? If so, then you definitely need to be concerned with security. After all, there are so many different ways for hackers to breach businesses today. With that being said, read on to discover some of the numerous steps you should take to secure your yoga business… (more…)

056: Creating Online Courses with Lauren Lapointe

056: Creating Online Courses with Lauren Lapointe

Lauren Lapointe and I met through Udemy after we both launched courses on yoga. Since then, Lauren has put out 4 courses on Udemy and experimented with Skillshare, as well as is in the process of transferring her courses on her own website. Lauren has been quite successful with her online courses and has over 12,000 students between her 4 courses.

Online courses are a great way to get your name out there, to learn a new skill, to expand your audience, and to make some passive income, but it’s a daunting task. There is so much to learn about microphones, lighting, what camera to use, what software to record with, and then how to market your course.

On this episode, Lauren shares how she created her courses and what she learned along the way. She shares the research that she did (and would recommend that you do as well) and what she’s learned through her course development. Finally, Lauren and I chat about the pros and cons to each platform and marekt place, and how to convert your course to sales through strategic marketing.

If you are even remotely interested in starting an online course, you don’t want to miss this episode!

Enjoy!

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To Business Card or Not to Business Card?

To Business Card or Not to Business Card?

That is the question.

And a good one at that. Traditionally, you get a corporate job and they give you a personalized email address, a work station, and business cards. But when a company isn’t providing business cards for us, do we need them?

It’s a debated topic and people have opinions both for and against business cards. Almost everything is online these days, and if you have a website that you can send someone or a Facebook page you can connect them to, do you really need the paper version of that as well?

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055: Finding Your Niche as a Yoga Teacher with Elsa Rose Eastabrook

055: Finding Your Niche as a Yoga Teacher with Elsa Rose Eastabrook

Elsa Rose Eastabrook came to yoga from an athletic background, but it wasn’t until she couldn’t do sports due to an injury that she truly fell in love with yoga.

Now, Elsa shares her love of yoga as a teacher and attracts a lot of people who are a part of the athletic world. Elsa is big on doing what you do best and finding your niche within in the industry, and in this episode, we chat about how she has found her niche in athletic performance and yoga.

On this episode, Elsa shares tips on how to find your niche, how to be authentic with your students, how to grow and market your unique business, business lessons she’s learned through her career, and much more.

Enjoy!

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