by Amanda Kingsmith | May 11, 2017 | Blog, Business
As a seasoned yogi; you’ll be aware of how much stuff is on the market aimed at assisting and improving each of your yoga sessions. You probably have your favorite brands and may utilize the equipment that’s part of your studio rental costs, to help those you’re teaching to achieve their goals. However, the more you move forward with your career in yoga; the more you might want to start thinking about what you can create and how it will help those under your wing. (more…)
by Amanda Kingsmith | May 8, 2017 | Marketing & Branding, Show Notes
Do you know you need to be online, but you’re not sure how to market yourself online?
So many of us have been there, myself included. It can be overwhelming with all of the different platforms to know where to start or what to do.
On this episode, digital marketing expert Susanne Rieker breaks down how you can get your yoga business online without it being super difficult. We chat about tips for improving your website, growing your social media following, how to make money online, how to find your niche online, tips for creating online courses, and how to grow a newsletter organically.
Susanne shares how to grow your online presence organically, to find your online tribe and how to celebrate the wins without getting caught up in comparison.
Enjoy!
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by Amanda Kingsmith | May 4, 2017 | Blog, Business, Featured Blog Post
Online courses are all the rave these days, and for good reason! You create the course, you market the course, and then you make money, and if you’re course is good enough, you can have years of passive income. What’s not desirable about all of that?
What some people don’t realize is how much effort it takes to create a great online course. After creating 2 courses on my own with the use of an iPhone 6, a GoPro Hero 4 and iMovie, and a basic microphone and lapel mic, I have learned a thing or 2, and I want to share what I’ve learned with YOU!
Here we go:
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by Amanda Kingsmith | May 1, 2017 | Niching, Show Notes
This week on the podcast, I’m chatting with the founder of American Power Yoga and Simplified Genetics, Kurt Johnsen. Kurt is based out of Dallas, and he shares the story of creating American Power Yoga over 15 years ago.
Kurt came to yoga from kung fu, and he took what he learned from his background in martial arts to create American Power Yoga. He didn’t have a formal yoga teacher training and he hardly had any experience in the yoga industry, yet he was successfully able to create a studio that grew to be quite big.
On this episode, Kurt shares the process of creating, growing and selling American Power Yoga, what he learned through running American Power Yoga, and the biggest business lessons he’s learned through his career. We also chat about his new company Simplified Genetics, including where the idea came from, what it was like to start the business, and how it’s grown over the last 2 years.
Enjoy!
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by Amanda Kingsmith | Apr 24, 2017 | Personal Development, Show Notes
Have you ever caught yourself comparing yourself to the other people in the room while practicing yoga? Have you thought that maybe you’re not good enough because you don’t have enough Instagram followers? Have you thought about giving up on your business because your website doesn’t look as good as your yoga teacher friend’s does?
I’ve been there.
On this episode, I’m sharing the danger of comparison and how comparison can truly be “the thief of joy”, if we allow it to be so. I share a few personal examples of where comparison has popped up in my personal and professional life and how I have learned to shift my perspective on comparison.
I don’t think it’s possible to ever truly rid your life of comparison, but it is certainly possible to shift the way that you interpret comparison and deal with it. This is obviously easier said than done, and I chat about a few tips for beginning to learn to identify when you are comparing yourself to others, why you are doing it, how to cope with it, and how to turn it into an opportunity to improve yourself.
Enjoy!
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