by Amanda Kingsmith | Apr 10, 2017 | Blog, Business
If you run a yoga business, cyber security may not seem like a big concern to you. However, in today’s digital world, it does not matter what type of service you provide, online security is a must. Do you have a website? Do you take card payments? Do you use services that are connected to the Internet, such as a telephone system? If so, then you definitely need to be concerned with security. After all, there are so many different ways for hackers to breach businesses today. With that being said, read on to discover some of the numerous steps you should take to secure your yoga business… (more…)
by Amanda Kingsmith | Apr 10, 2017 | Show Notes, Teaching Online
Lauren Lapointe and I met through Udemy after we both launched courses on yoga. Since then, Lauren has put out 4 courses on Udemy and experimented with Skillshare, as well as is in the process of transferring her courses on her own website. Lauren has been quite successful with her online courses and has over 12,000 students between her 4 courses.
Online courses are a great way to get your name out there, to learn a new skill, to expand your audience, and to make some passive income, but it’s a daunting task. There is so much to learn about microphones, lighting, what camera to use, what software to record with, and then how to market your course.
On this episode, Lauren shares how she created her courses and what she learned along the way. She shares the research that she did (and would recommend that you do as well) and what she’s learned through her course development. Finally, Lauren and I chat about the pros and cons to each platform and marekt place, and how to convert your course to sales through strategic marketing.
If you are even remotely interested in starting an online course, you don’t want to miss this episode!
Enjoy!
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by Amanda Kingsmith | Apr 9, 2017 | Blog, Business
That is the question.
And a good one at that. Traditionally, you get a corporate job and they give you a personalized email address, a work station, and business cards. But when a company isn’t providing business cards for us, do we need them?
It’s a debated topic and people have opinions both for and against business cards. Almost everything is online these days, and if you have a website that you can send someone or a Facebook page you can connect them to, do you really need the paper version of that as well?
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by Amanda Kingsmith | Apr 3, 2017 | Niching, Show Notes
Elsa Rose Eastabrook came to yoga from an athletic background, but it wasn’t until she couldn’t do sports due to an injury that she truly fell in love with yoga.
Now, Elsa shares her love of yoga as a teacher and attracts a lot of people who are a part of the athletic world. Elsa is big on doing what you do best and finding your niche within in the industry, and in this episode, we chat about how she has found her niche in athletic performance and yoga.
On this episode, Elsa shares tips on how to find your niche, how to be authentic with your students, how to grow and market your unique business, business lessons she’s learned through her career, and much more.
Enjoy!
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by Amanda Kingsmith | Apr 2, 2017 | Blog, Business
A good sign that your yoga business is successful is running out of room to fit people in. Outgrowing your studio is a positive but it also means that you’ve hit your limit for growth. The only way to carry on growing is to move into new premises that can accommodate more people. However, you don’t necessarily need to grow if you don’t want to. If you’re happy with the amount you’re making now you could leave things as they are. These are a couple of the pros and cons of expanding your studio, to help you decide whether it’s the right move for you. (more…)
