Planning & Promoting a Workshop with Nancy Gerstein

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This week on the podcast I am joined by Nancy Gerstein. Nancy is a yoga and meditation teacher, author, and the founder of Motivational Yoga, a practice that helps empower and clarify one’s life decisions, goals, and results.

Her classes feed body and mind, encouraging students to make conscious choices about how they direct thoughts, energy, and focus to live the best life they can.

In this episode, Nancy and I dive into discussing how to plan and promote a workshop both in-person and online. Nancy shares her top tips for deciding your workshop idea, planning for your workshop, marketing your workshop, and then executing and delivering.

Enjoy!

Discussed in this episode:

  • How Nancy found yoga in college
  • How did Nancy build her career in yoga?
  • Where do you get started with planning your first workshop?
  • How do you do market research?
  • How the move to online yoga changes the dynamics of teaching and marketing workshops
  • Nancy’s fours steps for workshops: plan, promote, practice, and present
  • Creating a marketing strategy for your workshop
    • Who is the audience?
    • Who is the competition?
    • What makes you unique?
    • What are your talking points?
  • Why understanding your audience is key for creating a successful workshop
  • What’s the best way to practice your workshop in advance?
  • Why lighting, video, and sound matter for your workshop
  • How to keep your students engaged and feeling comfortable in an online workshop?
  • And much more… Here is the episode!

Connect and learn more at:

Nancy & I continue this conversation on M.B.Om: Behind the Scenes over on Patreon. For less than the cost of 2 lattes per month, you will get access to this exclusive episode with Nancy, as well as over 20 never-before-heard episodes that you can’t access anywhere else that will give you tangible ways to dive deeper into your yoga business. To learn more and join, please visit: https://www.patreon.com/mbomyoga


This episode is brought to you by OfferingTree! I love telling yoga teachers about OfferingTree because it truly is a one-stop-shop for your yoga business. On top of being an easy-to-use website and scheduling platform, OfferingTree lets you sell courses, run classes, manage memberships and so much more with just one account! That’s right, just one log-in for all those parts of your business. One of the best parts about OfferingTree is their online store. You can sell digital content like yoga videos, challenges, and courses right from your website. If you’re teaching yoga classes and looking to level up, selling digital content is the next step to growing your business.

OfferingTree’s course tools are easy-to-use and they’re really affordable. And if you have a website you already like, you can still use OfferingTree! But there’s one other thing I want to tell you about OfferingTree that makes all the difference in the world to me and probably you too. They are a company that truly cares about yoga teachers and the wellness industry overall. I chose to partner with OfferingTree because I love the product and I love the people. They are consistently working with and listening to their clients, and when a client has a suggestion, OfferingTree works on how they can best implement it to their platform. Having a great product and a great company that cares is truly a win-win!

So if you’re looking to save time, energy, and money in your yoga business, OfferingTree is hands-down the software for you. Go to offeringtree.com/mbom to learn more and get your discount.

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About the Podcast

Weekly interviews for yoga teachers packed with information to help you create, grow or expand your yoga business! Whether you are brand new to business or looking to take your business to the next level, there’s something for you.

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