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I am back for Part 2 with Jessica Palmer! Since Jessica and I recorded the first episode, things have changed a lot. Jessica, like other studio owners, was forced close her physical studio and pivot her business model basically overnight.
On this episode, we talk about what she did when the pandemic hit, how she has been keeping her studio alive through online offerings, what it has been like to reopen in a small capacity and everything that she’s learned along the way.
Enjoy!
One note before the episode, I am thrilled to announce that I just launched a bonus podcast called M.B.Om: Behind the Scenes over on Patreon. After releasing hundreds of podcast episodes, I want to create content that dives deeper into helping yoga entrepreneurs thrive and elevate their businesses. This where M.B.Om: Behind the Scenes comes in! Each week you will get bonus content from the weekly guest or me diving deeper into how you can take the teachings and apply them to your business. This podcast is designed for yoga teachers & studio owners who are ready to take it to the next level. If you enjoy M.B.Om, but have been looking for an affordable way to learn more, this is it! For less than the cost of 2 lattes per month, you will get never before heard content that you can’t access anywhere else that will give you tangible ways to dive deeper into your yoga business. To learn more and join, please visit: https://www.patreon.com/mbomyoga
Discussed in this episode:
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Catching up with Jessica about what’s changed since the start of the pandemic
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What the transition from in-person to online was like
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How Jessica created videos and delivered them to students for online yoga
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How Jessica set up the studio for in-person classes again
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The challenges of using music for online yoga classes
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How are yoga practitioners feeling about being back practicing in the studio?
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Why there is value to thinking about yourself as a yoga studio owner as a yoga teacher
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Why Jessica worked with Vimeo for her online classes
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Why creating an online yoga studio memberships makes sense for a lot more people than you’d think
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Learn more about Jessica’s online membership at online.theyogicbody.com
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Get Jessica’s free workbook at https://theyogicbody.com/bossviplist
This episode of the podcast is brought to you by OfferingTree. If you’re interested in finding an all-in-one platform for online or in-person teaching, then you should check out OfferingTree. OfferingTree set out to make creating your digital presence fun, easy and affordable. With one account, you can create a website in minutes with email marketing tools to collect email addresses allowing you to send newsletters and automated emails to your subscribers. It all works seamlessly together with one account and one subscription. Already have your own website? No problem, because OfferingTree can embed seamlessly into your existing website. They’re always adding new features to their platform to make it even better. They just recently released a new waiver feature that lets you easily add a waiver to your events and appointments. Adding a waiver protects you as a teacher and it keeps your students informed. If you’re looking for a single platform to take care of all your online and in-person teaching needs, then visit offeringtree.com/mbom. OfferingTree has been supporting M.B.Om for over a year now and I not only love the product but I also love the people. OfferingTree is providing special pricing for M.B.Om listeners, so be sure to visit offeringtree.com/mbom.
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