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Welcome back to episode 3 of the Send-Off Series! In this episode, we are discussing taking your yoga business online! We’ll explore how the yoga industry has evolved since 2020 and the growing opportunities for teachers to move their businesses online, as well as why online teaching makes sense, what essentials you’ll need (from tech to backdrop to legal protections), how to grow your business in the virtual space, and tips for choosing the right software for classes, courses, or memberships, and more! If you’ve been considering an online element to your business or taking your business online, this episode is for you!
Enjoy!
Discussed in this episode:
- How the Yoga Industry Has Shifted Since 2020
- Increased demand for online classes and remote yoga instruction
- Changes in what students expect
- New business models emerging from virtual teaching
- Why Teach Online Yoga?
- Reach students beyond your local area
- More flexible scheduling and potentially passive income
- Ability to scale offerings
- What You Need to Teach Online
- Camera
- Microphone
- Tripod
- Nice backdrop
- Decent lighting
- Solid internet connection
- Insurance that covers online services/offers
- Ways to Expand Your Business Online
- Livestream classes
- Create pre-recorded videos
- Develop a full course or specialty program
- Offer online private sessions
- Launch a membership model
- Choosing a Software
- Important factors to consider: usability, reliability, cost, features (e.g. live streaming, video hosting, membership integrations)
- Matching software to your business model (livestreams vs pre-recorded vs membership)
- And much more… Here is the episode!
More helpful online resources: MBOmYoga’s Online Yoga Resources
Connect and learn more at:
This episode is brought to you by OfferingTree. If you’re interested in finding an all-in-one platform for online or in-person teaching, then you should check out OfferingTree. OfferingTree is my top software recommendation for yoga teachers, and I not only love the product but also the people behind it. OfferingTree is providing special pricing for M.B.Om listeners, so be sure to visit offeringtree.com/mbom.
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