Destinee Berman on The Spiritual Side of Running a Business

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This week on the podcast I’m joined by Destinee Berman. Destinee has been called the secret visionary behind today’s most recently recognized online schools in the intuitive arts and spiritual healing spaces. She spent 15 years in Silicon Valley managing clients like Twitter, HP and Microsoft before she headed into her own spiritual path in 2014. Now she’s the launch manager behind Ashley Turner and Sianna Sherman’s wildly success Urban Priestess Mystery School as well as Debra Silverman’s Applied Astrology Online School.

On this episode of the podcast we talk about the spiritual side of running a business, shifting your perspective around making money, how to grow your following online through marketing and how she incorporates systems like astrology in her business, plus more.

Enjoy!

Business Lessons from this Episode:

  • Think of your yoga teaching as a business
  • Spend 20-30% of your time on marketing and business
  • Create a holistic balance between revenue strategy for your business and the free offerings/high value content you’re putting out
  • Once you’ve decided that you want to make more money, be surrounded by friends and a supportive community, people who are aligned with this
  • Amanda recommends the chapter ‘Money Mindset’ from the book, You Are a Badass®: How to Stop Doubting Your Greatness and Start Living
  • Shift your perspective around money
  • Give yourself permission to have what you want and not feel guilty
  • Amanda refers to an episode of ‘Being Boss’ which talks about redefining success for yourself
  • Have the space and courage to be who you are what’s true to you, even with your marketing
  • No matter what, your instincts and intuition never trumps marketing best practice
  • When it comes to online marketing—test!
  • Your first online offer should be taught live then think about expanding your offering
  • Gauge your prices by your following, experience or niche
  • To start your plan, work backwards from what your paid offer is
  • Grow your following organically through consistent free content
  • Know which direction to take by taking a close look at what you’re interested in, use a system like astrology, be willing to make mistakes and know that it takes time to figure it out
  • Recommended astrologers:
  • Monitor your progress weekly progress and have a consistent action plan in place
  • Know your numbers (budget)!
  • Amy Porterfield https://www.amyporterfield.com/
  • The Divine Law of Compensation by Marianne Williamson https://marianne.com/the-law-of-divine-compensation-on-work-money-and-miracles/
  • And much more… Here’s the episode!

Connect with Destinee:

Destinee’s Instagram https://www.instagram.com/desberman/

This episode of the podcast is brought to you by OfferingTree. Most wellness professionals struggle with creating a website and a digital presence, so OfferingTree created easy to use software that guides yoga teachers through the process in about 30 minutes. That’s right, you can have a website in 30 minutes!  OfferingTree’s website tools allow teachers to put their schedule on their own branded website and allows their students to book classes and even pay online.  Your OfferingTree website will have a whole host of other tools to help you be a successful teacher like newsletter and a blog, website traffic analytics, search engine optimization, client communication tools and more.  OfferingTree really does make it simple to have a website and takes care of the tech side of teaching.  So if you’ve been putting off creating a website because you think it will be a headache, you should really give them a try.  To get started on your website today checkout offeringtree.com/mbom. Again, check out offeringtree.com/mbom to create your new website today.

This episode of the podcast is also brought to by YogaBossBabe. YBB is a monthly lifestyle subscription box for passionate and motivated female yoga entrepreneurs who want to build and grow their business. Each month you receive a box of goodies to keep you on track and feeling inspired with your business. For more information, please visit www.yogabossbabe.com and use promo code MBOM15 to get 15% off your first box.

Photos of Destinee:

 

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About the Podcast

Weekly interviews for yoga teachers packed with information to help you create, grow or expand your yoga business! Whether you are brand new to business or looking to take your business to the next level, there’s something for you.

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