Creating a Global Yoga Brand with Vanessa Rosler from All You Can Yoga

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This week on the podcast I am joined by Vanessa Rosler, the founder of All You Can Yoga. Vanessa joined me all the way from Miami, where she is currently based, to share how she got into yoga and becoming a yoga teacher, where the idea for All You Can Yoga came from, what the brand is, how she’s grown it and much more.

In this episode, Vanessa shares what it’s taken to build a global yoga brand, the business lessons she’s learned along the way, as well as tips for new yoga teachers.

Enjoy!Business Lessons from this Episode:

  • All You Can Yoga runs their trainings in English, Spanish and Dutch.
  • Find your purpose. Vanessa Rosler (nee Birnbaum) discovered she wanted to promote yoga education and make it more accessible to the world after teaching donation-based classes while travelling through South East Asia. Her main product is a 200-hour yoga curriculum program and graduates from her curriculum are known as All You Can Yoga ambassadors and leaders.
  • All You Can Yoga began as an online community, where yoga teachers around the world could share the times, locations and styles of yoga they were teaching. More than 5000 teachers signed up for free. Vanessa had to rethink her business plan and decided to shut down the online platform and start again. She and her partner developed a 200-hour yoga curriculum for teachers with more than 5 years’ experience, they can customize the program and share it with their own communities. The business model is based on a fixed price and commissions are paid when someone is signed up.
  • All You Can Yoga also helps teachers by teaching about business models and costs through their teacher training courses where you can also learn how to run your own yoga school.
  • One of All You Can Yoga’s missions is to take away the shame about charging for your classes, they handle any payment problems for you.
  • In their 8-week online program, one of their modules is about the legal aspects, how to charge for their classes etc.
  • Only 5% of graduates go on to teach yoga, most just want to deepen their practice.
  • You have to cultivate a flexible mind over a flexible body and be willing to make changes.
  • Invest in a coach or a mentor and take the time to evaluate and revisit what you’re doing.
  • If you’re having a rough time or in a challenging time, ask yourself if you still believe in your intention/philosophy.
  • Yoga teachers should record themselves teaching. It allows you to practice your own classes which will give you an opportunity to modify.
  • And much more… Here’s the episode!

Connect with Vanessa:

Facebook https://www.facebook.com/AllYouCanYogaInstagram https://www.instagram.com/allyoucanyoga/


This episode of the podcast is brought to you by OfferingTree. Most wellness professionals struggle with creating a website and a digital presence, so OfferingTree created easy to use software that guides yoga teachers through the process in about 30 minutes. That’s right, you can have a website in 30 minutes!  OfferingTree’s website tools allow teachers to put their schedule on their own branded website and allows their students to book classes and even pay online.  Your OfferingTree website will have a whole host of other tools to help you be a successful teacher like newsletter and a blog, website traffic analytics, search engine optimization, client communication tools and more.  OfferingTree really does make it simple to have a website and takes care of the tech side of teaching.  So if you’ve been putting off creating a website because you think it will be a headache, you should really give them a try.  To get started on your website today checkout offeringtree.com/mbom. Again, check out offeringtree.com/mbom to create your new website today.


This episode of the podcast is also brought to by YogaBossBabe. YBB is a monthly lifestyle subscription box for passionate and motivated female yoga entrepreneurs who want to build and grow their business. Each month you receive a box of goodies to keep you on track and feeling inspired with your business. For more information, please visit www.yogabossbabe.com and use promo code MBOM15 to get 15% off your first box.


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About the Podcast

Weekly interviews for yoga teachers packed with information to help you create, grow or expand your yoga business! Whether you are brand new to business or looking to take your business to the next level, there’s something for you.

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