Building an Online Community with Barrie Risman

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This week on the podcast I am joined by Barrie Risman. Barrie is a yoga teacher and an author and she has built up a successful business with courses, programs, and an online community.

On this week’s episode of the podcast, Barrie and I talk about her yoga story, why she decided to become a yoga story, and the journey that got her to where she is today. She shares how she was able to build a successful online yoga business and community, and tips for how you can too.

Enjoy!

Discussed in this episode:

  • How Barrie found her way to yoga in the early ’90s and fell in love with the practice
  • How Barrie started teaching, became a full-time yoga teacher, and evolved her career over time
  • How Barrie began working with yoga teachers online and the nitty-gritty of transitioning her business online
  • The evolution of the yoga space and the challenges that come with specializing and working online
  • When we work as yoga teachers, often our own yoga practice is put to the side, but the way you evolve as a teacher and an entrepreneur is through your own practice of yoga
  • Why making online courses are a great way to support your current students and expand your business 
    • Stake: Get clear on your intention and your audience – be really clear about what students will have learned/received by the end and who the students are 
    • Impact: What are the learning objectives – what students will receive?
    • Outcome: What do you want to happen after the course (students have joined a community or signed up for something, etc.)?
  • Diving into Barrie’s new course “The Triumphant Heart: Lessons from The Bhagavad Gita on Yogic Living in Challenging Times”
  • The advantages and flexibility that come from offering education online
  • Barrie’s three most important business lessons: 
    • We teach yoga from who we are. It’s not about the information you’re sharing, it is about how you embody the practice and connect with your class. 
    • Relationships are so important in every industry and it is true of yoga. The people you connect with today may be people you are working with in ten years. 
    • Don’t take things personally. You can’t be the right teacher for everyone, accept what is unique and great about you, and serve the people you were meant to serve. 

Connect with Barrie:


This episode is also brought to you by OfferingTree. When you’re a yoga teacher and you’re trying to build your digital presence it can be daunting, especially right now when you are trying to take your offerings online as fast as possible! OfferingTree set out to make creating your digital presence fun, easy and affordable. With one account you can create a website in minutes that has your schedule built right in. They also have email marketing tools to collect email addresses, send newsletters and automated emails to your subscribers. It all works seamlessly together with one account and one subscription. Forget spending all your time and energy just trying to remember what account does what and what your login information is! On top of that, OfferingTree has an embedded scheduling feature, so if you already have a website that you love, you can use it for online payments and scheduling. OfferingTree also just launched Stripe integration so people from Canada, UK, Australia and 30+ countries can accept payments using OfferingTree.

To learn more about what OfferingTree can do for your digital presence visit offeringtree.com/mbom.  OfferingTree has been supporting MBOM for close to a year now and I not only love the product, but I also love the people! OfferingTree is providing special pricing for MBOM listeners so be sure to visit offeringtree.com/mbom to receive the discount.

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About the Podcast

Weekly interviews for yoga teachers packed with information to help you create, grow or expand your yoga business! Whether you are brand new to business or looking to take your business to the next level, there’s something for you.

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