by Amanda Kingsmith | Apr 8, 2019 | Marketing & Branding, Show Notes
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This week on the podcast, I am joined by Peter Akkies from No More Newsletters. Peter helps yoga studios sell more memberships and delight their students by automating their email marketing.
On this episode, we talk about why yoga studios should get rid of the email newsletter and start automating their email marketing in a more targeted way that will actually get clients coming back to the studio. Peter shares the top ways to automate your emails, tips and tricks for getting more engagement with your email marketing, and why being strategic with email marketing is important for your yoga business.
by Amanda Kingsmith | Apr 1, 2019 | Niching, Show Notes
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This week on the podcast, I am joined by the co-founder of American Yogi, Mike Sussman. Mike started American yogi with his brother last year after seeing the need to make yoga more accessible for veterans, first responders, non-typical yogis, and men.
In this episode, Mike shares the story of his brother recovering from a broken back with yoga, finding yoga himself, and experiencing the life-changing effects of consistent practice. We also discuss the process of creating a yoga brand and how to make a movement beyond your products.
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by Amanda Kingsmith | Mar 25, 2019 | Marketing & Branding, Show Notes
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This week on the podcast I am joined by Susanne Rieker. Susanne Rieker is a yoga teacher, traveler and entrepreneur on a mission to teach yoga teachers & spiritual entrepreneurs how to build a successful online presence.
She’s been working in digital marketing for 20 years and is now living mostly in Bali. Susanne is passionate about supporting yoga teachers on their online journey, using both her expertise and her understanding of the yoga world to help you find your digital marketing dharma.
In this episode, we talk about the value of websites and top tips for creating your website as a yoga teacher. Susanne shares the top things to include in a great yoga website, as well as what to avoid.
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by Amanda Kingsmith | Mar 18, 2019 | Niching, Show Notes
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This week on the podcast I am joined by Susi Hately. Susi has a B.Sc. in Kinesiology with a focus on Exercise Physiology, is a yoga teacher, a yoga therapist, and a lover of anatomy and functional movement. After working in occupational therapy and at a pain center, Susi combined her passion for helping people feel good in their bodies with yoga. Now, Susi runs a business called Functional Synergy where she trains yoga teachers to feel more comfortable and confident with anatomy and working with different and unique bodies.
On this episode, Susi and I talk about her journey from a kinesiologist to a yoga teacher and how she was able to blend her passion for her yoga with her passion for pain management. We also talk about how Susi has been able to create a successful business training yoga teachers on better, more functional anatomy, and some of the areas of asana that we may not be teaching correctly.
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by Amanda Kingsmith | Mar 17, 2019 | Blog
Business is a battle no matter what type of business you’re running. From the moment you set it up, you’re entering yourself into a new world. Now, some of you might have had experience of the business world prior to entering into it. Perhaps you had worked your way up through a company to get to a managerial position, or perhaps someone in your family owns their own business. Either way, it doesn’t prepare you for the actual reality of owning your own business and the troubles that come with it. It doesn’t prepare you for the setbacks you’ll encounter that might just make you feel like you shouldn’t be in business at all. And it doesn’t prepare you for the freedom you’ll feel when owning your own business.
But new challenges are facing business owners at the minute, and the biggest is the battle of online businesses. So, we’re going to help all of you that feel like you’re in the online battle at the minute, and show you how you can come out on top!
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