by Amanda Kingsmith | Mar 13, 2017 | Advanced Yoga Teacher, Niching, Show Notes
Nearly one year ago, I had a fabulous conversation with Julie Zuzek from The Corporate Yogi about creating a brand and running yoga retreats. When Julie and I chatted last year, she had just launched her online platform for creating retreats, RetreatU.
A year later, RetreatU is growing a ton and Julie is back to share the 5 steps for planning a retreat. On this episode, we talk about being held back by fear and to develop more confidence before you begin. From there, Julie dives into the 5 steps to planning a retreat, including:
- Visioneering
- Validating
- Creating
- Marketing
- Selling
Are you feeling inspired yet?
I left this episode feeling inspired to launch my first retreat. Julie is full of knowledge and she shares openly how to get started launching your first retreat, leaving you feeling like you can confidently lead a successful retreat.
Enjoy!
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by Amanda Kingsmith | Mar 6, 2017 | Marketing & Branding, Show Notes
On the 3rd part of the marketing series, we’re chatting about authenticity on social media. It can be really easy to start a social media account and not know what to say, or how to say it. Finding your authentic voice is really important, and it takes time, dedication and practice to really discover this. It takes posting over and over again and seeing what feels right and what doesn’t before you discover your authentic voice.
On this episode, I also share a few tips + tricks to ensure that you are gaining an organic following and being your most authentic self through your social media channels.
Enjoy!
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by Amanda Kingsmith | Mar 5, 2017 | Blog, Business
Creating a resume from scratch can be a big ol’ pain in the butt. It’s easy to update the resume you’ve had since high school or college and fire it off for every different job, but that’s not always the most effective way to the land the job you want…. and especially not if you’re looking to get a job in the yoga industry.
I’ve been asked if it’s important to have a separate resume for yoga teaching and the answer is a firm yes, unless your background is all yoga / fitness related jobs. If you’re like me and have a resume built around your college degree, summer jobs during college + corporate experience, it’s essential to have a separate resume to highlight yourself as a yoga teacher.
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by Amanda Kingsmith | Feb 27, 2017 | Marketing & Branding, Show Notes
I’ve avoided doing a solo episode on social media for a long time, and it’s not because I don’t understand or have opinions about it. It’s because everyone else has so many varying opinions. But, social media is an important part of marketing in 2017 and I feel like it’s a conversation that we have to have.
Do I need to be on social media? Similar to what I discussed in last week’s episode on websites, you never need to do anything. When it comes to social media, it’s really important to consider your intention.
What is your intention for your business? For your career as a yoga teacher? What are you looking to achieve?
Having an intention can be really helpful when you decide whether or not you want to put your business on social media.
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by Amanda Kingsmith | Feb 27, 2017 | Blog, Business
Owning and running your own yoga studio can be incredibly rewarding, but like everything else in life, it comes with its challenges. One of the largest is actually getting customers into your studio. These days, people are becoming more and more educated on their health and what is good for them, but that doesn’t mean that you’re going to get a flood of people through your doors the second they open. In fact, if you haven’t taken action and done things to try to attract customers, you might not get any at all. If you’re struggling to attract people to your yoga studio, or are about to open a new studio, and want to ensure it’s successful, here are some tips for you. (more…)
