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This week on the podcast I am joined by Kaya Mindlin. Kaya has been teaching yoga for 18 years, and on this episode she shares how she created a small, but mighty and successful, yoga business.
There is so much pressure these days to build your list, do ads on social media, teach anything and everything that you are given the opportunity to do, serve everyone, give away freebies and hope that some day someone will engage with you. And this has it’s place… but it’s not a fit for every yoga teacher.
In Kaya’s business, she dug a well with a small but incredibly committed number of yoga teachers, and she’s had a successful private practice of yoga therapy clients and students, yoga teachers who train with her, and a yoga studio in the Bay Area. She was the main breadwinner in her family for a chunk of those years, and on this episode she’s sharing how she did and how you can too!
Kaya also shares why and how she transferred her business online, what that process has taught her, and some of the biggest business lessons she’s learned through her career.
Enjoy!
- It’s important to consider what the driving force is for people when they are practicing and why they want to achieve a certain pose
- When you start teaching, start to look for who your ideal client / student is
- If you’re new to teaching, start having your radar on for who you enjoy to teach and who you resonate with
- When you step into a yoga training and you know you want to teach, you’re stepping into the role of an entrepreneur and business owner
- Instead of always trying to find new people, focus on the people that you have and make sure that you have a good, resonate connection with them
- You don’t need to have a big email newsletter or a big list to make money and to have a successful business
- When you start teaching, know that you can teach outside of studio
- Remember that you don’t have to be on all the social media channels – find the tools that resonate with you and your business and stick with those
- You don’t need a big following to be successful!
- Sharing your personal life can be great if it serves a teaching purpose
- Think of your students as your personal community
- Imagine the person that you are speaking to when you put a post out on Facebook / Instagram / email newsletter because this is your audience
- Get to know the names of your students and engage with them directly, even in small ways
- Keep the long game in mind when it comes to your yoga business
- People come to yoga for something more substantial
- Sound is one of the best ways to learn!
- Go into being a yoga teacher knowing that you’ll make mistakes
- If something is working, double down on that
- Tip for new yoga teachers: just get out there and teach!
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And much more… Here’s the episode!
Connect with Kaya:
Want to join me on a tropical adventure in Costa Rica this fall? Meghan Pherrill and I are co-leading a retreat for yoga teachers at the beautiful Bodhi Tree Yoga Resort November 2-9, 2019 and we’d love for you to join us.
I am very excited to announce a brand new partnership with Ana Luisa! Ana Luisa is a quality jewelry brand that uses recycled gold to make their products. As a yoga teacher with a new business, I haven’t splurged on myself in years. I always end up buying cheap jewelry that doesn’t last, and that’s why I am so happy that I discovered Ana Luisa! They make pieces for everyday wear and beautiful pieces for all your events. The best part is that they are offering YOU a discount. Head on over to analuisa.com/mbom and treat yourself (because you’re worth it!).
The FavYogis app is back with new features for teachers that let you create and manage your own private classes while making payment and registration a breeze.
Do you have regular private clients? Make life easier with AUTO-PAY. Forget about remembering to Venmo. Use auto-pay to enable repeat payments and keep calendars in sync with classes. Google Calendar integration automatically updates teacher and student classes when you make changes
It’s STILL just your yoga; teachers add classes, students add teachers, and teachers and students stay connected.
Find FavYogis on your app store and use code MBOM.
Are you a studio owner that’s working 16-18 hour days but still struggling to grow? OR Are you a well established studio with healthy monthly revenue, but membership growth has plateaued?
If either of these sound like you, I’ve got the perfect solution… Most studio owners get marketing all WRONG!!
Tell me if this sounds familiar, you’re writing blogs, posting daily on all the social media sites, sending out email newsletters, blah blah blah…
While these activities might get you a new member or two EVENTUALLY, it will take months or even years before they payoff.
You need new members today…
Starting in July, Ron Medlin owner of the Rebel of Growth, an agency that focuses specifically on helping yoga studios grow memberships, Is hosting the 30 Members In 30 Days Challenge where he’ll show you How to Add 30 New members to your studio in the next 30 Days.
You’ll leave this challenge having everything you need to drive people through your doors and turn them into long-term members starting day one.
So if you’re ready to STOP WORKING YOURSELF to death doing busy work that will not grow your studio and start bringing new students in your door starting today. Join the challenge at www.rebelofgrowth.com/
Photos of Kaya:
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