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Have you ever dreamed of opening your own yoga studio but weren’t sure where to start? Opening a studio is exciting, but it’s also a big undertaking that goes far beyond just teaching classes. In this episode of the podcast, we walk through everything you need to know before opening your own studio, from clarifying your vision to budgeting to creating a welcoming studio environment. Whether your dream is to build a community space, a lifestyle business, or a long-lasting brand, this episode will help you connect with your deeper “why” and start turning your dream into reality.
Enjoy!
Discussed in this episode:
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Why your deeper “why” matters when opening a studio
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How to get clear on your vision, mission, niche, and overall vibe
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Important considerations for legal structure and licensing
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How to conduct market research for your local community
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Budgeting essentials: start-up costs, monthly expenses, and revenue projections
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Choosing the right location and designing a sacred, welcoming space
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Building your brand identity: name, logo, website, and booking system
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Marketing strategies, from social media to launch plans
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Hiring teachers and staff, and balancing teaching with managing
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Adding revenue streams through workshops, trainings, and privates
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Setting boundaries to avoid burnout ]
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The importance of staying aligned with your values as you grow
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Why you don’t need to have it all figured out to begin
- And much more… Here is the episode!
More helpful online resources: MBOmYoga’s Online Yoga Resources
Download OfferingTree’s Studio Success Checklist. Think of this free guide as your most organized, seasoned business mentor, ready to walk you through every single step. Don’t let overwhelm hold back your vision.
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This episode is brought to you by OfferingTree. If you’re interested in finding an all-in-one platform for online or in-person teaching, then you should check out OfferingTree. OfferingTree is my top software recommendation for yoga teachers, and I not only love the product but also the people behind it. Plus, OfferingTree has great software options for yoga studios, too! OfferingTree is providing special pricing for M.B.Om listeners, so be sure to visit offeringtree.com/mbom.
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