It’s that time of year again! The holiday season is in full swing, and every time you think you’re finished shopping, another loved one enters your mind. It’s a wonderful (and kind of overwhelming) opportunity to show kindness to family members and friends… especially if they’re encouraging you to spend more time on the mat. *wink*
Not sure how to shop for the yogis in your life? Not to worry! I have you covered.
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This week on the podcast I am joined by Amanda McKinney. Amanda is a yoga business coach and the host of the Marketing Yoga with Confidence podcast. She is an expert in marketing, and after working for many years in the corporate world, she transitioned to working with yoga teachers to help them market their products and services, and get more students in classes.
On this episode, we talk about how to discover who your dream client is, how to find out where they hang out online and offline, and then how to market to them in an authentic way to get them into your classes. Amanda speaks to how we can market ourselves and our services authentically, as well as shares business lessons she’s learned along the way.
Enjoy!
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This week on the podcast, I am joined by Tiffany Cruikshank. Tiffany is a world-renowned yogi and the founder of Yoga Medicine. Yoga Medicine is a teaching platform to educate yoga teachers in a blend of both eastern and western models of medicine to ultimately help clients/students treat and manage things like chronic pain and depression through yoga and meditation practices. Tiffany has a pre-med bachelor’s degree in medicinal plant biology and nutrition, a master’s degree in acupuncture and oriental medicine, and a specialty in sports medicine and orthopedics.
On this episode of the podcast, Tiffany and I talk about how she has worked to combine the eastern and western models of medicine to help serve her clients, how she has expanded her business from just in-person work to online courses and programs, as well as training programs around the world. We also talk about the Seva Foundation that she has founded, and all of the business lessons she’s learned throughout her career!
Enjoy!
When you own a yoga studio, picking the right class scheduling software is just another item on your seemingly endless list of things to do. But if you choose wisely, you will thank yourself later.
We’re here to help! Here are some important tips to consider when you’re picking software for your yoga studio. (more…)
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This week on the podcast I am joined by John & Chris Yax from Yax Yoga Concepts. John & Chris are brothers, business partners, and yoga teachers from Virginia Beach, VA. They came to yoga from a mixed martial arts background, but quickly fell in love with the practice and decided to become teachers. They soon opened up a yoga studio in their house, and have watched their studio grow and flourish into two locations, teacher training programs, and thousands of students coming through the door.
On this episode, John & Chris share what it has taken for them to be successful yoga teachers, successful studio owners, and to be able to create their own teacher training programs. They share the business tips they’ve learned through their careers, and much more.
Enjoy!