SEO for Yoga Teachers with Alec Gorjestani from OfferingTree

SEO for Yoga Teachers with Alec Gorjestani from OfferingTree

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This week on the podcast I am joined by Alec Gorjestani, a software engineer, and the co-founder of OfferingTree. On this episode of the podcast we are talking about the importance of websites and SEO for yoga teachers.

Alec shares the benefits of having a website as a yoga teacher, as well as breaks down what SEO is and how you can start improving your SEO as a yoga teacher. We talk about both technical and non-technical ways to improve your SEO, and Alec shares specific strategies and tips for yoga teachers in an easy to understand way. Finally, Alec also share what OfferingTree is and why they’ve created it as an alternative for yoga teachers.

Enjoy!  (more…)

5 Ways a Website will Improve Your Career

5 Ways a Website will Improve Your Career

Part 1 of a 3 part marketing series for the podcast was on websites and I answered the commonly asked question of “do I need a website?”. While you never need to do anything, if you want to be a successful + sustainable yoga teacher, a website is a good idea.

Here are 5 ways in which a website will improve your career as a yoga teacher:

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Marketing Part 1: Do I Need a Website?

Marketing Part 1: Do I Need a Website?

One of the questions I most commonly hear from yoga teachers is “do I need a website?”. We finish teacher training and are unleashed into the yoga world feeling confused about what we need to do in order to be successful.

Of course, you don’t need to have a website, but if you want to be a successful, sustainable full-time teacher, I would highly recommend it.

Why?

Because it’s a place + space where your students can find you. They can follow you if you move, they can find out more about your offerings (cue sales funnel), such as workshops or retreats or trainings. It’s another space to advertise + sell yourself to your students.

On this episode, I walk you thorough the top 6 steps that you need to know to start a website, and why you should create one. I often hear that websites are too expensive + too hard to set up, which is why yoga teachers don’t do it. These are fallacies, and I share how you can set up a website while on a budget + with very little hassle. If I can do it, you can too!

Enjoy!

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045: Developing Your Yoga Brand with Danielle Joseph

045: Developing Your Yoga Brand with Danielle Joseph

Danielle Joseph is a yoga teacher and the founder of Function Creative Co. and Your Yoga Brand. Danielle specializes in design + branding, and she also does branding specifically for yoga teachers. She also runs an awesome Facebook community for yoga teachers who are looking to build their your brand.

On this episode, Danielle and I are chatting about all things branding. We cover developing your website + logo, suggestions for social media, how to work with an evolving brand,  how to develop a brand when you have more than one passion, as well as tips + tricks for allowing your brand to truly represent yourself.

Danielle is full of knowledge from her years working as both a yoga teacher + helping yoga teachers develop their yoga brands, so don’t miss this episode!

Enjoy!

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4 Website Decisions to Make

4 Website Decisions to Make

Running a website doesn’t need to feel overwhelming. On the contrary, this could be the best decision you have ever made for your business. There are almost infinite benefits to running a website, but first, you need to consider how to do so in the best parameters possible. Thankfully, these tips should help you achieve that: (more…)