by Amanda Kingsmith | Jan 21, 2019 | Marketing & Branding, Show Notes
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This week on the podcast I am joined by Alec Gorjestani, a software engineer, and the co-founder of OfferingTree. On this episode of the podcast we are talking about the importance of websites and SEO for yoga teachers.
Alec shares the benefits of having a website as a yoga teacher, as well as breaks down what SEO is and how you can start improving your SEO as a yoga teacher. We talk about both technical and non-technical ways to improve your SEO, and Alec shares specific strategies and tips for yoga teachers in an easy to understand way. Finally, Alec also share what OfferingTree is and why they’ve created it as an alternative for yoga teachers.
Enjoy! (more…)
by Amanda Kingsmith | Nov 27, 2017 | Marketing & Branding, Show Notes
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On this episode of the podcast, I am joined by the CEO of Ardor SEO, Kris Reid. Kris is from Australia originally but is joining me from Cambodia, where he currently calls home. Kris has been working in digital marketing and SEO (search engine optimization) for a number of years and shares how he got into SEO and started Ardor.
On this episode, we focus on some basic SEO concepts and skills, like backlinks, SEO vs. SEM, keyword research, and the importance of page ranking to help with marketing. We also talk about white hat vs. black hat, and what Google looks for when they are ranking your website. Kris also dives into some tips on how to improve the SEO on your website, the importance of a morning routine for an entrepreneur, and how to market yourself confidently as a yoga teacher.
Enjoy!
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by Amanda Kingsmith | Jan 24, 2017 | Blog, Business
Bloggers and vloggers have been on the rise since the invention of the internet. There are so many people in the world who want to put their opinion out there for others to see – which is why social media is so successful; people get to spout their thoughts and feelings and have thousands of people read and reply. The difference is that a blog isn’t limited to a sentence, or to a certain amount of characters. It’s a thought out, developed, and an edited piece of writing. Which, hopefully, contains evidence of research behind each thought.
Yet bloggers often forget about some vital tools at their disposal to grow their readership – particularly individuals new to blogging. These tools are things that have been used in businesses for decades and are tried and tested practices. And, at the end of the day, a blog is a business. If you’re earning money, or being given products, you are running a business and should be acting accordingly. The practices we’re talking about all come under the same title; marketing.
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