Nowadays, all businesses need to market successfully if they are going to stand out from the crowd. The same goes for yoga studios (and yoga teachers!)!
There are many different channels to use to market today, and social media is undoubtedly one of the most powerful. If you are looking for ways to make moves on Instagram, here are some great tips to follow…
Understand your filters – Most people love nothing more than an Instagram filter. It makes them look better with the click of a button. However, you need to understand the filters you are using. Some filters can be a hindrance to your photos. For example, those that make it look like you are covering up the realistic nature of your studio can be a turn off to some people.
Choose hashtags appropriately – This is where a lot of people go wrong with Instagram. They use as many hashtags as possible, or they include hashtags that are completely irrelevant simply because they are trending. Make sure that you understand what hashtags are popular in our
Use CTAs (Calls to Action) wisely – Social media is not meant to be an in-your-face style of marketing. If you are posting promotional content at every turn, which tries to encourage people to make a booking through direct links and other evident measures, you’re going to struggle to engage with the viewers and create a loyal following. Of course, you can throw in the occasional CTA, but make sure you are posting a lot of raw and honest material as well.
Don’t be afraid of long descriptions – In a lot of cases, long descriptions can be very helpful. Plus, they can help your business’ SEO strategy too. Don’t be afraid of writing a long description that explains your passions, tells a story about your studio, or showcases your drive to help other people succeed.
Post regularly – Posting once a week is simply not enough. You need to make sure you post three times per week at the very minimum. Equally, avoid over posting. If you clog up people’s feeds, they are likely going to stop following you.
Ask questions – You should ask viewers questions. Social media is all about engaging with your consumer base. Do you find yoga relaxing? What position do you struggle with? What makes you anxious about taking your first ever yoga class?
Share informational videos – At the end of the day, people are going to want to follow accounts that are useful. One of the best ways to get Instagram traffic and create a loyal following is to use informational videos. This is a good way to demonstrate some of the more challenging positions for instance.
Get help if you are struggling – If you are struggling to use Instagram to full effect, and you cannot drum up a good following; it’s a good idea to get the experts on board. Social media is such an important tool today, and companies Hello World can make sure you’re using it effectively, as well as other marketing platforms that are suitable for your yoga business.
If you follow the advice that has been mentioned above, you can make sure your yoga business starts getting some more exposure on Instagram. The benefits of this will be felt across the board in terms of enhanced brand recognition and increased bookings.
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