Jeff Mah + I had a great conversation in season 1 on his journey as a yoga teacher + to becoming a studio owner. It was a fabulous conversation, so if you haven’t listened to it yet, give it a listen here before listening to this episode.

I’m super excited to have Jeff back on the show to continue the conversation of the business of owning a yoga studio. We talk about everything from charging less as a yoga teacher, teaching for free, valuing yourself as a yoga teacher, setting prices for your yoga studio, running a successful small business, and much more.

Jeff has been a yoga studio owner for 5+ years and he is super candid when he shares his advice on the business of owning a yoga studio.

Enjoy!

Business Lessons:

• Teaching at multiple studios can be fun, but having a home base (owning your own yoga studio) allows you to grow with the same students each class
• Undercutting another teacher doesn’t really work long term
• What we do really works, so why do we not value ourselves as yoga teachers?
• As a yoga teacher, it’s important to value ourselves at what we’re worth
• Economics is a part of yoga, and we need to get comfortable asking for money for what we do
• When are you going to start valuing yourself?
• Money should not be your number one motivator for owning a yoga studio
• Don’t feel like you should do anything!
• Consistency is the key to building strong, long-term relationships
• Teaching great classes will only take you so far as a small business
• Learn to work smarter not harder
• Learn tangible business skills
• Look at your big picture with pricing
• Leverage your software – do you spend a bunch of money on Mind Body Online and not really know how to use it?
• Don’t ask your successful competitors how they are doing – find someone who is in the yoga industry, but not your direct competitor
• Business resources: Marie Forleo, Jeff Walker, Tim Ferris, etc.
• You are in the public eye as a studio owner in a small town – this has both pros and cons
• And much more… Here’s the episode!

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