Do you know you need to be online, but you’re not sure how to market yourself online?
So many of us have been there, myself included. It can be overwhelming with all of the different platforms to know where to start or what to do.
On this episode, digital marketing expert Susanne Rieker breaks down how you can get your yoga business online without it being super difficult. We chat about tips for improving your website, growing your social media following, how to make money online, how to find your niche online, tips for creating online courses, and how to grow a newsletter organically.
Susanne shares how to grow your online presence organically, to find your online tribe and how to celebrate the wins without getting caught up in comparison.
Business Lessons from this Episode:
- Online marketing isn’t as hard as you think!
- It’s not about ripping people off, it’s about building your tribe, building trust and creating value
- Your website should include your location
- Make sure your local business shows up when people Google your location
- Your website must be mobile friendly
- Don’t clutter up your website – white space is okay!
- Facebook live and video is a great way to get more engagement with your followers
- Being a real person will help you to build your tribe online
- You can use Facebook live to answer questions on a topic
- Reliability + consistency is key with social media
- Plan your social media in batches so that you have everything planned for a whole week
- Figure out where your market is and choose those platforms – focus on 1 or 2
- Engage with your followers and enjoy the community aspect
- Don’t focus on followers, but focus on growth!
- Keep track of your engagement to see what’s working and what’s not
- You CAN make money online through products like ebooks, videos, swag, courses, etc.
- Selling time for money is a hard business, especially when you need time off
- Know what your audience is struggling with and what they really want to buy
- Find an online niche with clear offerings
- When it comes to online courses, start with something small and know that it gets easier
- If you want to grow your newsletter, offer content upgrades!
- And much more… Here’s the episode!
Connect with Susanne:
Join Susanne for a FREE challenge “5 Ways to Your First Digital Product”. I’ll be there, and I hope you’ll join too! Join here!