053: Brittney Hiller on Laughing Yoga + Differentiating Your Business

I met Brittney Hiller at Wigwam Festival in Atlanta last year, and I had the privilege of taking a laughing yoga class with her. It was my first experience with laughing yoga, and it was both awkward + fun. I immediately signed up for Brittney’s newsletter and I’ve been following her along ever since.

On this episode, Brittney shares how she got into laughing yoga (it’s different than you would expect!), how she expanded her teaching from laughing yoga, to teaching children, to teaching chair yoga, to offering entirely donation based classes.

Brittney and I also chat about moving from being strictly a yoga employee to being a yoga entrepreneur. She shares how she has built her own business, how she has differentiated her business, and has created a successful newsletter, book and online business.

Enjoy!

Business Lessons:

  • Laughter yoga is actually very therapeutic!
  • Setting yourself apart in a niche right away can help you get on the schedule at a studio
  • When you give something away, people don’t seem to show up
  • Teaching 1-on-1 allows you to grow as a teacher and can help your business
  • It’s not about the yoga teacher, it’s about the client – they are giving you their time, and their time is precious
  • Getting people to show up is difficult
  • Money is green energy
  • Donation based yoga can be profitable, and it takes away from people feeling like the class is worth a certain amount
  • Laughter yoga is a great way to break the ice
  • Look at what you want out of your business
  • Be patient as you build your business
  • Seek to inspire
  • Take a training if you want to teach kids
  • Understand your powerful gifts
  • Build an email list + connect with people
  • Tap into your purpose
  • Use Buffer to schedule your posts!
  • IFTTT
  • And much more… Here’s the episode!

Connect with Brittney

The Outdoor Yogini

Little Laughing Yogini + other goodies

Photos of Brittney


Do you enjoy the podcast? Join the community on Facebook, Instagram + join the newsletter.

Also, a quick reminder about the webinar with Julie Zuzek from RetreatU on the 5 steps for planning a successful retreat on March 23rd at 1pm EST. Register here!

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About the Podcast

Weekly interviews for yoga teachers packed with information to help you create, grow or expand your yoga business! Whether you are brand new to business or looking to take your business to the next level, there’s something for you.

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