024: Creating Your Own Diverse Business with Tracey Delfs

Do you want to teach full-time, but aren’t sure if you want to teach 15, 20, 25 classes a week? Are you uncertain of how you can make it work financially? You are not alone – and you definitely don’t want to miss this episode!

On this episode of the podcast, Calgary-based yoga and meditation teacher and life coach, Tracey Delfs, shares how she became a successful entrepreneur and how she created a business around yoga, without teaching 20 classes a week.

Tracey and I talk about the different aspects of her business, how she created them, her business recommendations, and much more. Enjoy!

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Business Lessons

  • How many classes do you want to teach in a week? And what do you want to do on the side?
  • Find something that you love that can compliment your teaching
  • Remind yourself that there is more to yoga than the just the physical practice
  • Marketing is key if you want to succeed as an entrepreneur
  • Build up one aspect of your business before you let one go
  • Create an email list and keep up with the people who attend your classes or workshops
  • Provide value to people on your email list, and don’t simply sell them stuff
  • Pick a couple of social media aspects and focus on them, instead of trying to do it all
  • Focus on quality instead of quantity
  • A website is important, but you can keep it simple!
  • If you are teaching full-time, get disability insurance – you are relying on your health and your body for your income!
  • Get feedback on workshops or retreats that you are running
  • Having someone to help you with logistics on your retreats can be really helpful so you can simply facilitate
  • Have consistency in your offerings
  • Start doing research about what people want out of a retreat before you put a down payment down
  • Self-care should always be a priority – keep boundaries with your time
  • Make sure you are being paid what you’re worth
  • Be creative and have fun with what you’re doing!
  • Find what your passionate about and teach to that
  • Think outside the box and constantly be moving forward
  • And much more… Here’s the episode!

Resources

Book Yoga Retreats

Connect with Tracey

  • Tracey Delfs website

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About the Podcast

Weekly interviews for yoga teachers packed with information to help you create, grow or expand your yoga business! Whether you are brand new to business or looking to take your business to the next level, there’s something for you.

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